Crowe PR has announced its partnership with Fierce & Kind, a San Diego-based impact-driven spirits brand. The collaboration aims to amplify Fierce & Kind’s awareness regionally and across North America through media relations, social media marketing, and other strategic integrated PR initiatives.
Founded in 2020, Fierce & Kind is a minority-owned and woman-led spirits company rapidly growing its presence in bottle shops, national retail chains, bars, and restaurants across California. The brand’s award-winning product portfolio includes an 86-proof Straight Bourbon Whiskey, a six-times distilled American Vodka, and a recently launched Single Barrel Cask Strength Bourbon. Co-founders Basem Harb and Cyndi Smith, inspired by successful social enterprises like Ben & Jerry’s and Patagonia, aimed to bring spirits to the market focused on doing good.
Fierce & Kind is committed to combating social and economic inequities. The brand supports underserved entrepreneur communities through its foundation, The Fierce & Kind Equity Foundation, donating 25% of its profits to fuel educational and economic opportunities in historically excluded communities. Crowe PR will leverage its extensive media network, influencer relations, and social media expertise to amplify Fierce & Kind’s impact.
“As a budding brand, finding the right partners is crucial to Fierce & Kind’s success and longevity. The Crowe team is a valuable partner which truly understands our mission, energizes our team, and helps tell our story behind Fierce & Kind,” said Basem Harb, founder and CEO of Fierce & Kind. “We’re certain our work with Crowe PR will allow Fierce & Kind to reach new audiences and increase awareness around the impact we strive to make. We can’t wait for what’s ahead!”
Crowe PR is executing a targeted integrated PR campaign to promote Fierce & Kind’s product portfolio, articulate the brand’s mission, and share its compelling founding story. The integrated PR agency also spearheads the spirits brand’s messaging refinement, content creation, and social media management across Instagram, Facebook, and Pinterest.
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“We knew we had something special to talk about the minute we connected with Cindy and Basem, heard their passion, and tested the product,” said Anna Crowe, CEO of Crowe PR. “As a purpose-driven company, we, too, understand what it takes to build a brand tied to impact and we’re honored to share their story and help take this incredible brand to new heights.”
Fierce & Kind is the latest addition to Crowe PR’s extensive spirits and RTD beverage roster, including Skrewball Whiskey, Rabbit Hole Whiskey, Mary Dowling Whiskey, Mash & Mallow Whiskey, Suntide, and more.
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