Let’s be honest: holiday dinner is a full-contact sport. You walk in hoping for sweet potato casserole and peace on Earth, but within five minutes, you’re being interrogated like you’re testifying before Congress. Are you seeing anyone? Planning kids? How’s that career going? Still “working on that movie”? Suddenly, you’re sweating through your nice shirt like it’s mile 22 of the L.A. Marathon. Consider this the moment your wardrobe fights back, and you betcha, it’s 100 percent cotton.
Cotton Incorporated, California-loved Lisa Says Gah! and GALE have joined forces for the Cotton x Lisa Says Gah! Holiday Announcement Tees, a limited-edition capsule designed for anyone tired of fielding the same life-update questions year after year and ready for a clapback. These breezy, breathable, mercifully honest shirts do the talking so you can focus on survival… and stuffing.
The holidays are supposed to be cozy. But according to the 2025 Cotton Incorporated Lifestyle Monitor™ Survey, “nearly 9 in 10 US adults” are stressed this time of year. And honestly? Same. That’s why cotton remains undefeated: 71 percent of consumers choose cotton for holiday gifting because it’s comfortable, and 56 percent choose it because it simply feels good.
And nothing feels better than shutting down a conversation with a single well-placed embroidered truth bomb:
- Moving back in (with you)
- Kids? Still maybe.
- Yes, intentionally single.
- Official update: no updates
- Career Status: between jobs
Take a look below:
“These tees give people a comfortable, breathable way to show up as themselves — and have a little fun doing it,” said Anne David, director of advertising, Cotton Incorporated. “There’s no better fabric for staying cool under pressure than cotton.”
“The holidays can be a lot, so we wanted to design something that brings both levity and comfort,” added Lisa Bühler, founder of Lisa Says Gah!. “This tee does both — a conversation starter and a diffuser, all wrapped in soft 100% cotton.”
Made entirely of natural, breathable cotton, each tee is soft enough to soothe your seasonal anxiety and bold enough to deliver your personal press release without uttering a word.
The Cotton x Lisa Says Gah! Holiday Announcement Tee collection ($78 each, XS–3XL) is available for pre-order starting November 17, 2025, at LisaSaysGah.com and in Lisa Says Gah! Los Angeles and San Francisco stores.
Colin Costello is the West Coast Editor of Reel 360 News. Contact him at colin@reel360.com or follow him on Twitter at @colinthewriter1
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