Award-winning fintech company powered by crypto, CoinFlip, partnered with small agency of the year, Quality Meats, to create a campaign for ‘normal consumers’ showcasing its newest product, Olliv, a next-generation platform that makes it easy for everyone – even your grandma, to invest in digital assets and weave them into everyday uses.
This campaign comes at a time when a radical shift is needed to rebuild trust and foster education that will help onramp the next million crypto investors.
While many companies have remained silent or backed away from innovating during this time, CoinFlip and Quality Meats worked together to pioneer a new narrative and tone that will welcome new demographics into the space, who may have previously felt excluded. Take a look below:
REELated:
There is also nifty print to go with the campaign:
There are 15 versions of the spots in a variety of lengths to fit platforms and will air through the end of the year on streaming and digital platforms.
