Coffee Mate takes on Canadian mornings

(Those raccoons are Rocket)

We all know a bad cup of coffee can ruin a good morning. But can a cup of coffee be so good that it can save a bad morning? Well, if you ask Coffee Mate, maybe. 

In the latest campaign for Coffee Mate, Nestlé Canada and McCann Canada aren’t promising that a cup of rich and creamy coffee can cure the morning blues. Just that it certainly can’t hurt. 

Produced by Beverly Hills-based Circle Productions, the campaign comedically presents less-than-ideal situations that could easily ruin a morning, like a family of raccoons moving into the dishwasher or a giant, mysterious sinkhole appearing overnight, and remedies them with the only viable solution – coffee. And while a regular cup clearly isn’t going to cut it, a rich and creamy cup of coffee, with Coffee Mate, just might.  Watch below:

“Mornings need Coffee Mate” will run across Canadian broadcast, social and YouTube beginning March 15.


CLIENT: Nestlé Canada

AGENCY: McCann Canada  

  • Chief Creative Officer: Josh Stein
  • Associate Creative Directors: Bill Schaefer and Ihar Turtsou 
  • Agency Producer: Tracy Luong 
  • Account Management: Emily MacLaurin-King, Jill Simmonds, Claire Morand
  • Strategy: Aviva Frenkel and Michael Kates

PRODUCTION COMPANY: Circle Productions

  • Director: James Haworth 
  • Exec Producer: Laurence Payne and Karen Tameanko
  • DOP: Barry Parrell 
  • Production Designer: Dillon McManamy
  • Line Producer: Erica Parks 
  • Casting: Shasta Lutz (Jigsaw Casting)

EDIT: Married to Giants

  • Editor: Jackie Roda
  • Asst. Editor: Matthieu Belanger

POST: Alter Ego

  • Color: Wade Odlum
  • Online: Wingman
  • Artists: James Andrews and Sean Douglas  

AUDIO: Pirate Toronto

  • Audio: Ian Boddy, Vanya Drakul and Lauren Davies