We all know a bad cup of coffee can ruin a good morning. But can a cup of coffee be so good that it can save a bad morning? Well, if you ask Coffee Mate, maybe.
In the latest campaign for Coffee Mate, Nestlé Canada and McCann Canada aren’t promising that a cup of rich and creamy coffee can cure the morning blues. Just that it certainly can’t hurt.
Produced by Beverly Hills-based Circle Productions, the campaign comedically presents less-than-ideal situations that could easily ruin a morning, like a family of raccoons moving into the dishwasher or a giant, mysterious sinkhole appearing overnight, and remedies them with the only viable solution – coffee. And while a regular cup clearly isn’t going to cut it, a rich and creamy cup of coffee, with Coffee Mate, just might. Watch below:
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“Mornings need Coffee Mate” will run across Canadian broadcast, social and YouTube beginning March 15.
CREDITS:
CLIENT: Nestlé Canada
AGENCY: McCann Canada
- Chief Creative Officer: Josh Stein
- Associate Creative Directors: Bill Schaefer and Ihar Turtsou
- Agency Producer: Tracy Luong
- Account Management: Emily MacLaurin-King, Jill Simmonds, Claire Morand
- Strategy: Aviva Frenkel and Michael Kates
PRODUCTION COMPANY: Circle Productions
- Director: James Haworth
- Exec Producer: Laurence Payne and Karen Tameanko
- DOP: Barry Parrell
- Production Designer: Dillon McManamy
- Line Producer: Erica Parks
- Casting: Shasta Lutz (Jigsaw Casting)
EDIT: Married to Giants
- Editor: Jackie Roda
- Asst. Editor: Matthieu Belanger
POST: Alter Ego
- Color: Wade Odlum
- Online: Wingman
- Artists: James Andrews and Sean Douglas
AUDIO: Pirate Toronto
- Audio: Ian Boddy, Vanya Drakul and Lauren Davies
