Coffee mate is making a splash at the Super Bowl with its first-ever Big Game ad, introducing Coffee mate Cold Foam Creamer in the most over-the-top way possible—a musical tongue party. The ad, created by Wieden+Kennedy New York and directed by Dan Streit, brings to life the sensory explosion of that first sip of Coffee mate Cold Foam. The star? A tongue-turned-pop-diva, voiced by none other than Shania Twain.
Unlike anything you’ve seen before, the ad brings to life the full sensory experience of what happens when the brand’s Cold Foam Creamer first hits your tongue. Watch as with just one sip, the mouth is transformed into a main stage fit for a superstar… or in this case, a tongue.
Featuring the voice of Twain, watch as this tongue-turned ‘Foam Diva’ busts a move and dances like millions are watching. It might just rival the halftime show headliner! Okay with Kendrick Lamar performing that may be a stretch. Watch below:
“I’m thrilled to be part of Coffee mate’s first Super Bowl ad as the voice behind the ‘Foam Diva,’” said Twain. “The ‘Gimme Cold Foam’ song is all about embracing your inner popstar and the excitement of that first spectacular sip. As a coffee lover, I love adding a little party to my cup, and Coffee mate Cold Foam Creamer does just that.”
With its catchy melody and high-energy visuals, “Gimme Cold Foam” is a tribute to the joy of coffee, turning every cup into a full-fledged experience. Daniel Jhung, President of Nestlé USA’s Beverage Division, described the ad as “un-foam-gettable,” celebrating the playful magic of Coffee mate’s newest innovation.
Where to Find Coffee mate Cold Foam Creamer
Available in Nestlé Toll House Brown Butter Chocolate Chip Cookie, Italian Sweet Crème, and French Vanilla, Coffee mate® Cold Foam Creamer is now hitting select retailers nationwide, with prices ranging from $4.68 to $5.49 (varies by retailer) for a 14 fl. oz. canister.
Coffee lovers can catch the full ad during the Super Bowl on February 9 and follow the foam-filled fun on Instagram, Facebook, TikTok, and X (@coffeemate).
CREDITS:
BRAND: Coffee mate
AGENCY: Wieden+Kennedy
PRODUCTION COMPANY: Somesuch
Director: Dan Streit
EDIT: Church Edit
VFX: JAMM
SOUND DESIGN & AUDIO POST: Sonic Union
- Sound Designer/Mix Engineer: Owen Shearer
- Assistant Engineer: Graham Carpenter
- Head of Production: Patrick Sullivan
- Sound Producer: Justine Cortale
For more of Reel 360 News’ Super Bowl coverage, click here.
REELated:
Aubrey Plaza, Michael Shannon, Bad Bunny get salty in Ritz Super Bowl spot
