Chime has dropped New Day, the latest chapter in its holiday campaign starring Jason Momoa, continuing the partnership first introduced in October. The new spot doubles down on Chime’s core promise: banking should be easy, human, and designed for how people actually live.
“Jason brings an authenticity and warmth that makes these stories feel real,” said Vineet Mehra, Chime’s Chief Growth Officer. “The traditional banking experience doesn’t match modern life. Especially during hectic times like the holidays, people need financial tools that support them, not slow them down. Chime is built to help people bank smarter, and this campaign reflects the everyday realities our members face.”
In New Day, created by Mojo Supermarket, Momoa shapeshifts through a series of familiar New York City roles, a coffee cart barista, a bodega cashier, a building doorman, embodying the daily grind that defines many people’s routines. As he points out a long line snaking from an ATM, Momoa calls attention to a woman in Chime’s unmistakable green who walks right past. “She switched to Chime,” he notes, using the moment to highlight a simpler alternative to traditional banking.
The spot closes with Momoa guiding viewers through Chime’s benefits, reinforcing the brand’s message that there’s a better way to manage money without the friction of legacy banks. Watch below:
New Day is rolling out nationally across television, digital, social, and streaming platforms starting this week.
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