“I’m now excited
to empower the
at the agency”
Cari Bucci Hulings
Cari Bucci Hulings has been promoted to President of MARC USA with full oversight of the agency’s offices in Boston, Chicago and Pittsburgh. She reports to Michele Fabrizi, who remains as CEO. Tony Bucci continues as Chairman of the privately-owned agency network (part of Eastport Holdings LLC) which also includes MARCA Hispanic in Miami.
Bucci Hulings joined privately-owned MARC USA in 2010 as SVP/Director of Client Services and was promoted to EVP/General Manager in 2012 after playing a major role in growing the agency’s Chicago office, including winning the global Payless ShoeSource account. Her previous experience includes FCB where she rose rapidly through the ranks to SVP/ Group Account Director and a stint as Account Executive at Leo Burnett Chicago. Her diverse expertise includes retail, financial services, insurance, health care, CPG, telecommunications and manufacturing.
Bucci Hulings is known for building data-driven marketing programs with breakthrough creative and media strategies. Fabrizi explains, “With Cari’s grasp of analytics and decision science, she understands what motivates her targets at every step of their purchase journey. This consistently leads to powerful strategies and integrated campaigns that build new relevance and meaning for our clients’ brands. I look forward to her guiding MARC USA forward in the rapidly-evolving industry landscape.”
Bucci Hulings adds, “Michele and Tony grew MARC USA through their commitment to constant innovation. In the past year alone, we launched Cogniscient Media, won major media-only accounts such as Qdoba and significantly expanded our data and decision science capabilities. I’m now excited to empower the next generation of leaders at the agency to create an even more dynamic culture and new ways of better serving our clients as we continue to grow our business.”
Source: MARC USA