Tabletop studio Canteen has recently partnered with the directing collective supersensory, marking a groundbreaking expansion beyond traditional live-action tabletop production. supersensory, a multi-disciplinary team of taste-appeal and filmmaking experts turned digital, specializes in creating photo-real CGI spots.
In their approach, supersensory’s food stylists meticulously cook, bake, pour, and prepare the product to achieve the best possible version. The product is then captured using a proprietary 3D scanner, transforming it into a digital representation. Working alongside live-action directors and cinematographers, the supersensory team proceeds to skillfully light, animate, and design camera movements that can be executed in real-time with remote supervision from the brand or agency.
Canteen Partner & Director Erik Dettle emphasizes their commitment to bridging the gaps between past, present, and future practices in tabletop production. By combining the strengths of live-action and CGI techniques, they aim to offer flexibility and complete creative control to their clients.
REELated:
Elyse Sara, Founder & EP of Canteen, points out that clients are increasingly seeking efficient solutions that maintain taste appeal without compromising quality. The addition of supersensory to their roster aligns with Canteen’s vision for the future of tabletop production, providing solutions that cater to both client demands while allowing for adaptability and sustainability.
Supersensory boasts an impressive portfolio, having worked with renowned brands such as Kinder, Ferrero Rocher, Coca-Cola, and Bombay Sapphire in the past. Their expertise in creating captivating and realistic CGI spots makes them a valuable addition to Canteen’s expanding repertoire.
With this innovative partnership, Canteen and supersensory are poised to shape the future of tabletop production, delivering cutting-edge visuals and compelling content for their clients in the advertising industry.
