Can’t share passwords? Red Baron says share pizza

Red Baron
(Courtesy of TBWA\Chiat\Day)

In response to Netflix’s recent crackdown on sharing passwords, Red Baron is giving fans the opportunity to share something instead of passwords.  

Red Baron lives by the motto and brand platform, “SHARE SOMETHING AWESOME.” So, when America could no longer share passwords, Red Baron decided to step in with something even more awesome (and delicious) to share.  


The new campaign, “Red Baron Pizza Sharing,” created by TBWA\Chiat\Day encourages users to share a frozen pizza with friends, family and loved ones because, although users may not be able to share passwords, they can still share something delicious: pizza. And with Red Baron, sharing isn’t just allowed—it’s highly encouraged.  

Kirsten Rutherford, Executive Creative Director, TBWA\Chiat\Day LA shared, “As a creative team working for the brand, we’re always looking for cultural moments that allow us to tap into sharing. When a certain streaming service announced the updated password-sharing policy, we had to get in on the conversation that would inevitably blow up online. As fellow password sharers, there’s no better way to alleviate some of the frustration than by sharing something as awesome as pizza.”

How it Works

  • Visit
  • Enter your name and mailing address 
  • Click “Get Pizza”
  • Choose your pizza profile of choice
  • Wait to receive your coupon in the mail

The campaign elements include a digital launch film, microsite (, custom pizza-themed movie posters and an OOH mobile billboard.  Look below:


“It just made sense for us to say something because, honestly, everyone loves TV and everyone loves pizza — it’s a mainstay of movie night. So, we wanted to give streaming fans something to smile about. And we wanted to do it in the funniest, easiest way possible,” Rutherford added.

The campaign will run exclusively on Red Baron’s social media platforms (Instagram, TikTok, and Twitter) and will direct users to the Red Baron Pizza Sharing microsite, where they can request a coupon for a free Red Baron frozen pizza. The campaign will run as long as supplies last. 


CLIENT: Red Baron 

  • VP, Marketing Consumer Brands: Federico Arreola Carrazco
  • Sr. Director of Brand Marketing, Pizza: Roger Galloway
  • Senior Brand Manager: Maddie Essman
  • Associate Marketing Manager: Meredith Saari
  • Marketing Manager: Christa Bundt
  • Digital & Social Media Specialist: McKenzie Magaw
  • Digital Marketing Operations: Andy Krall
  • Director of Omnichannel Marketing: Susan Mainquist


  • Chief Creative Officer: Renato Fernandez
  • Chief Design Officer: Bruno Regalo
  • Executive Creative Director: Kirsten Rutherford
  • Creative Director: Martin Insua
  • Director of Creative Innovation: Bert Marissen
  • Art Director: Sumner Mahaffey
  • Copywriter: Greg Ballif
  • Producer: Danny Arnone
  • Art Producer: Ted Copeland
  • Associate Producer: Max Hite
  • Business Affairs Manager: Candace Mooty
  • Associate Traffic Manager: Le-Anne Noble
  • Strategy Director: Corey Kindberg
  • Associate Strategy Director: Blair Paley
  • Senior Social Media Manager: Tiffanie Woods
  • Associate Director of Connections: Kevin Bautista
  • Group Brand Director: Jacqueline Redmond
  • Management Supervisor: Tatiana Froehlich
  • Brand Supervisor: Karen Falk
  • Operations Director: Klarika Huszar
  • Project Manager: Myah Doss
  • Billing Coordinator: Caia Knoles
  • Director of Public Relations: Pamela Chinawah
  • Sr. PR & Communications: Autumn Drummond
  • Connections Director: Albert Kim
  • Senior Connections Strategist: Monica Glosson 
  • Senior Data Strategist: Julia Lucey


  • Associate Creative Director Design: Thiago Matsunaga
  • Brand Director, Design: Monica Gelbecke
  • Design Production Manager: Alessandra Horn
  • Senior Designer: Gabriel Menezes
  • Animation studio: BigWip


Editor: Danny Smight

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