On June 19, 2024, Havas will spearhead the “Black, Brown, and Still Forgotten” panel at Inkwell Beach, commencing at 11:00 AM. Havas is will delve into the pressing concerns of obesity and mental health within underserved Black and Brown communities, marking the latest phase of Havas’ Welltainment initiative.
The initiative leverages entertainment properties to effectively communicate essential health information, aligning with Havas’ commitment to addressing health inequity.
The panel will bring together leading voices to discuss the health equity gap in obesity and mental health, emphasizing the disproportionate impact these issues have on Black and Brown populations globally. A significant part of the conversation will focus on how socioeconomic factors, such as zip code, play a crucial role in determining life expectancy.
Moderated by Eric Weisberg, Global CCO of Havas Health, the panel will feature distinguished speakers including Derrick Johnson, CEO of the NAACP; Dr. Jamie Rutland, MD, FCCP of Rutland Medical Group; Andre Grey, CCO of Annex88; Devika Mathrani, CMO of New York-Presbyterian Hospital; and Chelsea Miller, co-founder of Freedom March NYC and Principal at CPM Global. These experts will provide diverse perspectives on the intersection of health, advertising, and community impact.
The “Black, Brown, and Still Forgotten” panel will explore how the advertising industry can play a crucial role in addressing these health epidemics. Discussions will highlight the significant health inequities faced by Black and Brown communities and propose how targeted communication through entertainment can help bridge these gaps.
REELated:
Havas’ Welltainment initiative, launched in 2023, aims to impact the health equity gap by using entertainment to disseminate critical health messages. This year’s focus extends to tackling the Gen-Z mental health crisis and the obesity epidemic, both of which are disproportionately shortening the lives of Black and Brown individuals globally.
In partnership with organizations such as the NAACP, CBS, The Springhill Company, Freedom to March NYC, New York Presbyterian Hospital, and Rutland Medical Group, Havas is committed to fostering impactful conversations around diversity, equity, and inclusion (DEI). The Inkwell Beach panel at Cannes Lions 2024 is set to feature some of the most influential voices in DEI, underscoring the essential role of advertising in promoting health equity and social impact.
By bringing these critical issues to the forefront at one of the world’s premier advertising festivals, Havas continues to demonstrate its dedication to using creative platforms to drive meaningful change in underserved communities.
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