Booking.com is back with a splashy new Super Bowl ad, blending personalized travel experiences with wait for it—The Muppets are along for the ride.
The 30-second spot, airing during the fourth quarter of the Big Game on February 9, continues the successful Booking.yeah campaign, showing how the travel platform helps travelers “find exactly what they’re booking for.”
Whether it’s a beachfront vacation rental for Kermit the Frog, a high-end boutique hotel for Miss Piggy, or a Vegas resort for a bachelorette crew, Booking.com ensures that every traveler—human or Muppet—gets their perfect stay.
The Muppets Steal the Show
In a nod to nostalgia, humor, and pure travel joy, the commercial highlights Booking.com’s wide selection—from family-friendly resorts to quirky rentals and luxury hotels. As The Muppets embark on their own travel adventures, they bring their signature comedy, charm, and a touch of chaos, making the campaign as relatable as it is entertaining. Watch the Muppets gettin’ Piggy with it below:
“With this campaign, we’re putting the spotlight on the incredible choice, ease, and value that Booking.com offers,” says Arjan Dijk, Senior Vice President and Chief Marketing Officer at Booking.com. “By blending nostalgia, modern storytelling, and a bit of playful imagination, we’re thrilled to share this during one of the biggest cultural moments of the year, inspiring travelers to plan their next trip with confidence and excitement.”
Booking.com’s latest Travel Predictions survey reveals that 62% of American travelers are turning to technology to create more personalized trips this year. That’s where Booking.com’s AI Trip Planner comes in—helping users discover ideal destinations, perfect stays, and must-see attractions. With free cancellation, verified reviews, and easy-to-use smart filters, the platform makes finding the right travel experience easier than ever.
For those eager to book their own Muppet-level getaway, Booking.com is rolling out Early 2025 Deals, offering discounts starting at 15% on stays across the U.S.
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