Just in time for MLB Opening Day (Go Phils!), Aviation American Gin is stepping up to the plate with a new ad that’s as delightfully off-base as it is on-brand.
In the 60-second spot from Maximum Effort, Aviation’s co-owner Ryan Reynolds teams up with Pittsburgh Pirates outfielder Bryan Reynolds for a sports-filled celebration of America’s pastime—though it quickly becomes clear that this Reynolds is much more familiar with soccer goals than baseball gloves.
“Happy opening match, everyone,” Ryan begins, mixing his sports metaphors faster than a shortstop turns a double play. Bryan, known for his All-Star talent and deadpan delivery, isn’t having it. As Ryan tosses out terms like “triple play” and “nothing but net,” Bryan stops to ask the question we’re all thinking: “Has Ryan ever seen baseball?”
The ad pokes fun at Ryan’s self-professed lack of baseball knowledge while playing on the confusion over their nearly identical names. It’s irreverent, perfectly timed for Opening Day, and classic Aviation Gin—quirky, self-aware, and refreshingly funny. Watch below:
To sweeten the deal (literally), Aviation is offering fans $10 off a bottle. Baseball lovers can text AVIATION to 24272, upload their receipt, and get $10 back via Venmo or PayPal. Because if you’re going to strike out, you might as well do it with a stiff drink.
Bryan Reynolds, who’s coming off a strong season with the Pirates—including a .275 average, 24 home runs, and a franchise-record-setting contract—brings just the right level of dry wit to balance Ryan’s signature chaos. The spot is part of Aviation’s ongoing strategy of blending celebrity, comedy, and brand loyalty, and it hits a home run for both baseball and gin fans alike.
Watch the full spot on Aviation Gin’s socials—and remember, whether you’re swinging for the fences or mixing up your metaphors, always taste responsibly.
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