Dentsu Creative Italy has unveiled its first collaboration with Automobili Lamborghini, Driven by Dreams, a branded content film that positions imagination as the engine of innovation.
Part emotional manifesto, part brand origin story, Driven by Dreams explores the idea that Lamborghini begins long before the first engine turns on. The film traces the spark of ambition back to childhood, when dreams of becoming astronauts, inventors, magicians, or superheroes first take shape and when a Lamborghini poster on a bedroom wall becomes a symbol of possibility.
Set in a suspended, almost cosmic world, the film opens with a Lamborghini Revuelto awakening like a spacecraft preparing for launch. Children’s voices guide the narrative as they share who they hope to become when they grow up. As each dream unfolds, Lamborghini vehicles continuously transform, morphing through some of the brand’s most iconic models, from the Countach and Murciélago to the Huracán and Urus, before culminating in the latest expressions of the marque’s forward-looking vision.
The movement between past, present, and future is more than a visual device. It reflects Lamborghini’s enduring role as an object of desire that lives first in imagination, as a poster, a calendar, or a scale model admired before sleep. Those small, everyday moments become the starting point for generations of creatives, engineers, and visionaries who grow up inspired to push beyond limits. Watch below:
“Storytelling for an iconic brand like Lamborghini was an exciting challenge, especially because of the authentic bond it has built with people over time,” said Maurizio Tozzini, Executive Creative Director at Dentsu Creative Italy. “This first collaboration celebrates a shared imagination that spans generations, a direct and instinctive connection that makes people feel part of the brand’s story.”
With Driven by Dreams, Lamborghini reinforces its positioning as more than a manufacturer of high-performance vehicles. The brand presents itself as a catalyst for aspiration, emotion, and forward momentum, framing dreams not as fantasies, but as ideas waiting for the energy to move.
The campaign has been live since January 6 across Lamborghini’s official digital and social channels. Production was handled by Karen Film.
CREDITS:
BRAND: Automobili Lamborghini
- Brand Marketing Coordinator: Maurizio Pietro Grande
- Marketing Campaign Brand and Corporate: Violetta Galia
- Brand Strategy: Francesco Imperato
AGENCY: Dentsu Creative Italy
- Chief Creative Officer SEMENAT: Riccardo Fregoso
- Executive Creative Directors: Maurizio Tozzini, Stefano Tunno, Gianluca Nucaro
- Art Director: Federico Caronna
- Copywriter: Roberto La Rocca
- Senior Motion Designer: Matteo Milone
- Video Editor: Alessandro Sartor
- Head of Client Service: Anna Chiara Pelletti
- Client Director: Benedetta Neri
- Client Executive: Elena Longoni
- Senior Strategist: Rosa Sirico
- Creative Progress Director: Antonella Vicari
- Progress & Creative Excellence Coordinator: Giorgia Croce
- Business Director Roma (Luxury unit): Francesca Gaffino
- Creative Supervisor (Luxury unit): Dario Golino
- Senior Creative Strategist (Luxury unit): Luca Bonfarnuzzo
- Senior Art Director (Luxury unit): Alice Joanna Juliet Ridolfi
- Programme Manager: Chiara Lamera
- PR Manager: Alessandro Turchi
PRODUCTION COMPANY: Karen Film
- Executive Producer: Tommaso Pellicci
- Producer: Alessandro Naboni, Elisabetta Carli
- Directors: Weiland Brothers
- Dop: André Chemetoff
- Dop Second Unit: Alessandro Bolzoni
- R&D: Giancarlo Giani
- Production Manager: Mattia Longhi
- Editor: Marco Battiloro
POST PRODUCTION: EDI Effetti Digitali Italiani
SOUND POST-PRODUCTION: TORQ, a division of Source Sound Inc.
Supervising Sound Designer and Mixer: Charles Deenen
Special thanks for driving footage produced over the years to: Alberto Colombo and Amilcare Canali (Aventador), Tibor Glage and Jens Maasboel (Countach), Rune Milton and Paul Meyers ASC (Temerario), Alessandro Pacciani and MacGregor (Revuelto), Iñigo Jiménez and Hugo Prats (Urus SE)
Casting VO Kids and vocal/acting coach: Tatiana Lepore
Kids VO Voices: Noah, Nicole, Riley, Sophie Lee
Production Advisor: Sabrina Allaria, The Production Advisory Group
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