Comedian and actress Atsuko Okatsuka is lending her offbeat charm to Priceline’s latest April Fools’ Day stunt: Actual Reality Goggles—a fake VR headset designed to help people “escape the scroll” and actually book a real vacation. The device is essentially a clunky headset with nothing inside—just a wide-open view of the real world.
The gag may be fake, but the message, developed by Mirimar, lands: put down the phone, close the tabs, and get out there. With Okatsuka guiding the way, even a joke about VR turns into a gentle nudge toward actual reality. Watch below:
Okatsuka, known for her dry wit and surreal comedy style, is the perfect face for the campaign. Whether she’s dancing with her grandma on TikTok or delivering punchlines on HBO, she has a knack for making the absurd feel grounded.
In Priceline’s spot, Okatsuka leans into the parody with a tech-launch-style keynote that pokes fun at our obsession with escapism and digital fantasy.
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