Tiffany & Co. is leaning all the way into nostalgia, romance, and that unmistakable pop of Tiffany Blue in its 2025 holiday campaign — and Anya Taylor-Joy (Queen’s Gambit, The Gorge, The Menu) is once again at the center of the magic.
Reuniting with Anomaly LA and director Jonas Lindstroem of Iconoclast, the brand continues its With Love, Since 1837 platform with a new global film titled “Love Is a Gift,” a sweeping visual ode to the many forms love can take and the way Tiffany’s signature blue box has become shorthand for all of them.
Set to The Pied Pipers’ dreamy 1945 track Dream, the hero 90-second film follows Taylor-Joy as she moves through a surreal cityscape built entirely from Tiffany boxes. Each box becomes a portal into a different kind of love story unfolding across the world.
In the hero 90-second spot, the iconic Tiffany’s ribbon guides Anya Taylor-Joy through a cityscape. The brand’s blue boxes form buildings and skyscrapers, functioning as portals through which she can view love stories of all kinds across continents.
In Tokyo, a child runs up to her two parents, blue box in hand, as they sit at the dinner table. A New York woman walks through city streets with several Tiffany & Co. bags in hand as she enters a cab. The London skyline flickers through the windows of a restaurant as a couple cozies up over a romantic dinner, with Tiffany’s at the core of their special night. These three sequences coalesce to showcase familial, self, and romantic love, underscoring how Tiffany’s captures the magic of gifting with love in various forms. Watch below:
Four 30-second cutdowns accompany the campaign. Each of the first three 30-second spots zeroes in on one of the city sequences. The fourth interweaves the three prior narratives together; it creates a shorter version of the 90-second hero film, with Anya Taylor-Joy once again glimpsing into the love stories that live within each iconic blue box.
The campaign marks Anomaly’s second holiday outing with Tiffany & Co. following last year’s massive success, which delivered 57 million organic views, a 20 percent spike in “Icon” product searches, 135,000 new social followers, and two Cannes Lions in Design and Luxury.
“Love Is a Gift” is playing across OLV, digital, social, and retail platforms globally.
CREDITS:
BRAND: Tiffany & Co.
- Chief Marketing Officer: Andrea Davey
- Chief Brand Officer: Hector Muelas
- Executive Creative Director: Yannis Henrion
- Creative Director: Bastien Grisolet
- Production Director: Lindsey Wood
- Producer: Luis Peregrina
- General Manager: Tali Lakorones
AGENCY: Anomaly LA
- Group Creative Director: Caitlin Slack
- Art Directors: Hannah Tutera, Cat Clark
- Copywriter: Shelby Guller
- Executive Producer: Olivia Edgren
- Producer: Jennifer Predvil
- Business Director: Max Taylor
- Account Supervisor: Marissa Vensel
- Business Affairs Director: Daniella Vargas
- Strategy Director: Maggie Bonner
PRODUCTION COMPANY: Iconoclast
- Director: Jonas Lindstroem
- Director of Photography: Lol Crawley
- Production Designer: Nathan Parker
- 1st AD: Gail Shand
- Line Producer: Alex Waite
- Executive Producer: Sophia Rothbart
- Managing Director: Charles-Marie Anthonioz
POST: Electric Theatre Collective
- Artist: Kyle Cody
- Colorist: Luke Morrison
- Producer: Azmae Shahzad
- Executive Producer: Polly Durrance
EDIT: Trim Editing
- Editor: Jamie Foord
- Executive Producer: Michael Miller
MUSIC: Lime Studios
- Sound Engineer: Rohan Young
- Executive Producer: Susie Boyajan
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Mindy Kaling narrates Dunkin’s Munchkin Holiday Tale
