Anheuser-Busch is returning to the Super Bowl in a big way, unveiling a trio of new commercials from Michelob ULTRA, Budweiser, and Bud Light during the broadcast of Super Bowl LX on February 8.
The company, the #1 brewer in the U.S., will once again be the game’s top advertiser across all categories, continuing a long-standing strategy of investing heavily in cultural moments that celebrate beer, sports, and shared traditions. Anheuser-Busch has served as the Official Beer Sponsor of the NFL for more than two decades.
Kyle Norrington, Chief Commercial Officer at Anheuser-Busch, framed this year’s Super Bowl presence as the opening act in a landmark year for the company and the country. “We’re now in a one-of-a-kind year for sports and entertainment in America. As one of the most prolific advertisers in Super Bowl history, our new spots will give fans a first look at what’s to come as we celebrate moments like the World Cup, the Winter Olympics, America’s 250th birthday, and Budweiser’s 150th anniversary. You can count on us to keep investing in the moments that bring people together.”
Michelob ULTRA: Sports Worlds Collide
Michelob ULTRA, America’s top-selling and fastest-growing beer, will anchor its Super Bowl spot around the convergence of two major sporting events: the Super Bowl and the Winter Olympic Games. As the Official Beer Sponsor of Team USA, the brand’s creative centers on America’s competitive spirit, positioning ULTRA as the beer for both elite athletes and everyday sports fans.
The Super Bowl ad serves as a key pillar of Michelob ULTRA’s broader Winter Olympics campaign, which also includes Team USA-branded packaging rolling out nationwide.
Budweiser: Made of America
Budweiser returns to the Super Bowl with a commercial tied to two major milestones: the brand’s 150th anniversary and America’s 250th birthday. The new spot is part of Budweiser’s ongoing “Made of America” campaign, celebrating the brand’s deep roots in American culture and identity.
To support the moment, Budweiser is releasing a limited-edition Heritage Can Series featuring four designs that reflect different eras of the brand’s history. The cans are available nationwide in time for Super Bowl LX.
Bud Light: Humor, Music and the Keg
Bud Light’s Super Bowl return leans into the brand’s signature humor and celebrity-driven storytelling. The new creative celebrates two of Bud Light’s core passion points: sports and music, while spotlighting a familiar Super Bowl party staple — the keg.
The campaign reinforces Bud Light’s position as the official beer of game day gatherings, using comedy and pop culture to reconnect with fans.
Beyond the Broadcast
All three Super Bowl spots will be supported by national media buys across general market, Spanish-language, and streaming broadcasts, along with retail integrations and out-of-home placements in San Francisco and key markets nationwide.
Anheuser-Busch’s presence will also extend well beyond the TV screen. During Super Bowl weekend, the company will activate multiple live events in San Francisco, including “Bud Light Presents Post Malone & Buddies” on Friday, February 6. The concert marks Post Malone’s second consecutive Super Bowl weekend performance for the brand.
With its Super Bowl LX lineup, Anheuser-Busch is once again betting big on beer’s role in America’s biggest moments, blending heritage, humor, and high-wattage entertainment on the industry’s most valuable advertising stage.
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