The Alliance of Independent Reps (AIR) is introducing “Spot in a Pocket,” a new filmmaking challenge that puts creativity front and center, and in your pocket. Open to aspiring and seasoned filmmakers alike, this no-budget contest invites participants to shoot a 30-second commercial entirely on a smartphone, proving that big ideas don’t need big crews or costly gear.
Entrants can create a spec ad for either a real or imaginary brand, choosing from one of four categories and corresponding object prompts:
- Healthcare – Thermometer
- Finance – Wallet
- Sports – Whistle
- Household – Mop
Any genre or style is welcome, and filmmakers may use any editing software they like. The focus? Bold storytelling, ingenuity, and craft—all judged by a panel of top agency and production professionals.
Key Dates:
- Submissions open: Monday, August 4, 2025
- Deadline: Friday, September 19, 2025
- Spotlight Showcase: Monday, October 6, 2025
Prizes for the winning director include:
- A one-year subscription to Agency Source
- Three free career consultations with AIR members
- A profile feature in Little Black Book and The Howler by Simian
Continuing its mission to support and elevate emerging talent, AIR created Spot in a Pocket to help break down barriers to entry in commercial production. There are no age minimums or professional requirements—students, working creatives, and passionate hobbyists are all encouraged to apply.
This is your shot. Your story. Your pocket-sized production.
Full details and entry guidelines for Spot in Your Pocket are available here.
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