The American Advertising Federation (AAF) has unveiled its 2025 class of inductees into the prestigious Advertising Hall of Achievement (AHOA) — the industry’s gold standard for recognizing trailblazers 40 and under who are making a measurable impact on marketing, media, and culture.
Presented by TikTok, this year’s celebration will take place on Thursday, November 20 at Pier Sixty in New York City. Now in its 33rd year, the Hall of Achievement has become a beacon for the industry’s next generation of power players.
“These are our future legends,” said AAF President and CEO Steve Pacheco. “This year’s class proves just how bold, innovative, and visionary the future of advertising truly is.”
This year’s honorees represent a broad spectrum of industries—from fintech to fashion, B2B to entertainment—and all have reshaped what’s possible for brands and audiences alike. In addition to the seven new inductees, Ashley Graham will be honored with the Cultural Force Award for her impact as a body-positive advocate, model, entrepreneur, and cultural lightning rod.
Here’s who’s being inducted in 2025:
Orlando Baeza
VP of Brand and Creative, Chime
A disruptor at heart, Orlando’s career spans BuzzFeed, Adidas, Activision, and now Chime, where he’s helping redefine fintech. Known as a values-driven leader, his work is as focused on impact as it is innovation.
Abi Evans
Chief Growth Officer, Dentsu Creative
Abi doesn’t just drive growth—she redefines it. Whether unifying 11 legacy agencies into a single powerhouse brand or mentoring the next generation, Abi blends performance with purpose. She will also receive the Jack Avrett Volunteer Spirit Award for her contributions to industry education.
Alison Levin
President, Advertising & Partnerships, NBCUniversal
A cross-platform visionary, Alison is transforming TV into a results-driven ecosystem. From building Roku’s ad business to leading major initiatives at NBCU, she’s a force in modern advertising.
Amie Owen
Chief Commerce Officer, IPG Mediabrands
A pioneer in the retail media space, Amie blends analytical precision with human-centered leadership. Her 20+ year journey has helped shape the rise of retail media into a dominant force.
Paolo Provinciali
VP of Marketing – Growth, Performance & Operations, LinkedIn
From attention-based metrics to AI-driven campaigns, Paolo is at the forefront of redefining B2B marketing. He’s also a committed mentor, helping elevate the next wave of talent.
Jason Schulweis
Chief Commercial Officer, The Female Quotient
Since becoming a father, Jason has made it his mission to prepare the world for his daughter—and everyone’s. In just 17 months, he’s helped transform The Female Quotient into a media brand with real financial and cultural weight.
Charlotte “Charlie” Tansill
President, PR, Social & Influence, Ogilvy North America
Charlie is a change agent who has revitalized Ogilvy’s PR business, integrating social and influencer work to drive earned-first creativity with global impact.
Ashley Graham to Receive Cultural Force Award
Supermodel, entrepreneur, and advocate Ashley Graham will receive this year’s Cultural Force Award, which honors individuals who, before 40, have profoundly shaped how we market and connect with audiences. Graham follows past honorees Issa Rae and Chris Paul in being recognized for moving culture forward.
From magazine covers and beauty campaigns to her Broadway debut, Graham has redefined traditional beauty standards and reshaped the fashion and advertising industries through fearless advocacy and unapologetic authenticity.
“Ashley is more than a model, she’s a movement,” said Tim Natividad, Co-Chair of the 2025 AHOA Council of Judges and President of U.S. Advertising Sales & Marketing at TelevisaUnivision. “Like all of this year’s inductees, she’s a visionary who’s changing the game for good.”
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