Leading fiber internet service provider 123NET has named Doner, part of Stagwell, as its creative and strategic agency of record. The partnership marks a significant step in 123NET’s mission to make Michigan the best-connected state in the country as the company expands beyond its enterprise foundation to serve small businesses and residential consumers statewide.
Founded in Michigan more than 30 years ago, 123NET has built one of the largest and most reliable fiber networks in the state, delivering high-speed connectivity and service to businesses across every major industry. The company is now extending that same reliability to homes and small businesses through a modernized brand platform and integrated campaign led by Doner.
“We’ve built our business around connecting Michigan, and now we’re ready to expand even more broadly into the state and its communities,” said Dan Irvin, founder, president and CEO of 123NET. “Doner brings a shared commitment to Michigan innovation and the creative expertise needed to reach new audiences. Together, we’ll make sure more people and businesses experience what makes 123NET different.”
As part of the agency-of-record relationship, Doner will work closely with 123NET leadership across brand strategy, visual identity, creative development, and media. Doner Media will oversee media planning and buying. The first integrated campaign will roll out in Q1 2026 across Michigan, spanning digital, social, and direct channels.
“123NET’s purpose to make Michigan the best connected state is exactly the kind of mission that fuels our work,” said David Demuth, CEO of Doner. “As a Michigan-based agency, we’re proud to help amplify a homegrown brand that’s not only driving technological progress but also investing in the state’s economic future.”
The partnership builds on Doner’s continued momentum and deep experience in the broadband and technology space, with previous work supporting national brands such as Cox and Atlantic Broadband, as well as long-standing Michigan-based partners, including Stellantis and McDonald’s franchisees.
The first work from the partnership will debut in Q1 2026, highlighting 123NET’s reliability, local service, and long-term vision to make Michigan the best-connected state in the nation.
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