Hyundai: custom TV ads, content, and IP from Disney

The new Hyundai campaign is self-described as unprecedented and the automaker is pretty right. Hyundai and Disney have developed an original creative campaign to introduce the all-new 2022 Tucson in an unforgettable way. The collaboration, created and developed by INNOCEAN, extends Hyundai’s “Question Everything” creative platform for Tucson with custom TV ads and digital content featuring talent and characters from The Bachelorette, black-ish, SportsCenter, and Marvel. … Continue reading “Hyundai: custom TV ads, content, and IP from Disney”

Havas launches international content studio

Havas has partnered with global creative production agency Wellcom Worldwide to launch Havas Studios: a new, integrated global production business spanning the full range of content production capabilities. The partnership agreement, which will see employees from both businesses transferred into the new entity and revenue shared between the two, will be headquartered in London and … Continue reading “Havas launches international content studio”

Bateman, Kaling question life in Hyundai Tucson

Asking questions is at the heart of making things great, and Hyundai is tapping into this mindset for its creative marketing campaign for the all-new 2022 Tucson. “Questions are the key to making things great and we questioned every detail and assumption when developing the all-new 2022 Tucson,” said Angela Zepeda, CMO, Hyundai Motor America. “We used that … Continue reading “Bateman, Kaling question life in Hyundai Tucson”

Hyundai drivers “Unlock Better” with 2021 Elantra

Hyundai is letting drivers “Unlock Better” in the national marketing campaign for the all-new, redesigned 2021 Elantra. The campaign, from AOR Innocean, provides early access and unique experiences through premium partnerships and innovative car shopping technologies. In two national TV ads, Hyundai is highlighting some of Elantra’s segment-leading technologies. In the 30-second ad, “Date,” the BTS … Continue reading “Hyundai drivers “Unlock Better” with 2021 Elantra”

Match Marketing ramps up creative leadership

North American consumer engagement agency Match Marketing Group announced today the appointment of two senior creative hires as it continues to build a strong leadership team in the U.S. and Canada: Eric Moncaleano, Executive Creative Director, North America; and Gary Westgate, VP, Head of Creative, Canada.  “We’re thrilled to have Eric and Gary join the Match team,” … Continue reading “Match Marketing ramps up creative leadership”

Our top five Super Bowl spots for 2020

And just like that, another Super Bowl is over. Congratulations to former Philadelphia Eagles coach Andy Reid for finally hoisting his well-deserved Vince Lombardi Trophy after leading the Kansas City Chiefs to a 31 – 20 victory over the San Francisco 49ers. And in between each exciting down and J.Lo showing off what 50-year-old woman … Continue reading “Our top five Super Bowl spots for 2020”

John Legend, Chrissy Teigen say “bye” to old luxury

For the first time in its short history, Genesis plans to throw its hat into the Super Bowl ring. The spot is set to air on Sunday, February 2, during the second quarter of Super Bowl LIV, and will star musician John Legend and social phenom Chrissy Teigen as the couple says good-bye to old luxury and introduces … Continue reading “John Legend, Chrissy Teigen say “bye” to old luxury”

2019 in Review: The Best of “Reel Ad of the Week”

The last year of the decade saw many innovative ads that either struck The Reel 360 team as visually striking, made us belly-laugh, made us think with sardonic and unblunted commentary, or simply touched our hearts. In some rare cases, some brands managed to do all four. We were awed by a stunning international outdoor … Continue reading “2019 in Review: The Best of “Reel Ad of the Week””

Today, I’m Brave’s 100Roofs project exceeds goal

This is great news. Today, I’m Brave, the global nonprofit that inspires bravery around the world, announced that its 100Roofs Project with a mission to rebuild 100 roofs for 100 families in Puerto Rico, exceeded its goal, completing 116 roofs and counting. The roofs were rebuilt in Morovis and Orocovis, municipalities in Puerto Rico that … Continue reading “Today, I’m Brave’s 100Roofs project exceeds goal”

The Best and Worst of Super Bowl LIII commercials

And so ends another Super Bowl season. The build up of anticipated commercials is finally (and mercifully) over until next January. If one were to say yesterday, “Well, that sucked the life out of me,” we might not know if they were talking about the low-scoring (and even lower-rated) Super Bowl LIII between the New … Continue reading “The Best and Worst of Super Bowl LIII commercials”

Jason Bateman goes down in Hyundai Super Bowl spot

The Super Bowl is tomorrow and the Reel 360 Team is still checking out many of the spots that will happen in between downs this year. From Innocean USA comes Hyundai’s humorous Super Bowl commercial shows how Hyundai Shopper Assurance can elevate the car buying experience without the fearful glances and groans of life’s other … Continue reading “Jason Bateman goes down in Hyundai Super Bowl spot”

David&Goliath expands Kia creative team

LA-Based Agency Taps two ECDs and a GCD to lead Kia Motors business David&Goliath has announced the appointment of three senior creative hires to round out the Kia Motors team: Marc Schwarzberg, ECD, Head of Art/Design; Mark Koelfgen, ECD/Copywriter; and Frauke Tiemann, Group Creative Director. “With the launch of the new Stinger and having won … Continue reading “David&Goliath expands Kia creative team”

Today I’m Brave holds 100Roofs gala for Puerto Rico

Rosie Perez and Ramon Rodriguez kickstarted project to rebuild roofs for Puerto Ricans whose homes were destroyed by Hurricanes Irma and Maria Los Angeles-based nonprofit Today I’m Brave held its 100Roofs Fundraising Gala on Thursday, September 20, 2018 at the Conga Room at LA Live. The Gala, hosted by actors/activists Ramon Rodriguez and Rosie Perez, … Continue reading “Today I’m Brave holds 100Roofs gala for Puerto Rico”

Jack in the Box names Cashmere social AOR

AgencySpy is reporting that San Diego-based fast food giant, West Coast burger chain Jack in the Box has appointed L.A. entertainment agency Cashmere as its social media AOR after a review. According to their sources, David&Goliath (which was recently acquired by Hyundai’s Innocean) will remain creative AOR, for the brand but lose the social portion. … Continue reading “Jack in the Box names Cashmere social AOR”

13 is the lucky number when it comes to Mistress’ new staffers

Mistress is feeling pretty lucky. Pretty lucky indeed and it would seem the L.A. shop is doubling down on its recent win. A week after Shopper rewards app Ibotta selected the independent shop as Agency of Record, Mistress announced to AgencySpy that they have brought on thirteen staffers, several creatives, primarily made up of mostly … Continue reading “13 is the lucky number when it comes to Mistress’ new staffers”

ThinkLA announces 2018 IDEA awards finalists

(Los Angeles — 24 April 2018) ThinkLA has announced the finalists for the 2018 IDEA Awards. For the eighth year, the association celebrates Southern California’s advertising, marketing, and media superstars and pay tribute to Los Angeles as a hotbed of creativity and brand building. Over the past few months, hundreds of submissions were received from … Continue reading “ThinkLA announces 2018 IDEA awards finalists”

Traveling Picture Show, David&Goliath, Story, Cary Ruby

Traveling Picture Show volunteers at food bank It’s a holiday tradition for Reel Chicago to cover the good things that Windy City ad agencies and production companies are doing for the community, like Scott Marvel’s annual Give a Shirt drive to help the homeless. But, what’s happening on the west coast? After contemplating all that … Continue reading “Traveling Picture Show, David&Goliath, Story, Cary Ruby”