At the 66th Cannes Lions International Festival of Creativity, VaynerMedia and in-house production company, VaynerProductions, won four Cannes Lions, a first for both companies.
“I’m enormously grateful to work with partners who give us the autonomy to take risks on behalf of their brand,” said Gary Vaynerchuk, chairman and CEO of parent company VaynerX. “I’m tremendously proud of VaynerMedia and VaynerProductions; we create content that’s culturally relevant and we meet consumers where they are spending their time.”
The awards include a Bronze Lion in Film and a Silver and Bronze Lion in the inaugural Entertainment for Sport category for Budweiser’s ‘Dwyane Wade’s Last Swap’, and a Silver Lion in Branded Experience & Activation for Miracle Whip’s ‘No More Mayo’.
Budweiser’s multi-award winning execution was an emotionally driven campaign that highlighted not only the career of NBA legend Dwyane Wade, but more importantly the lives he’s touched off the court. Reel 360 also gave this wonderful spot our “Reel Ad of the Week.” Watch below:
For Miracle Whip, VaynerMedia and VaynerProductions helped put the town of Mayo, Florida back on the map by changing its name to Miracle Whip.
With close to zero dollars in paid media, the idea received over one billion earned media impressions and the brand saw its first sales lift in 12 years.
Vaynerchuk went on to say, “These awards are indicative of our creative capabilities, breadth of knowledge in culture, and our ability to move our partners business. This is just the beginning for our agency.”