Union’s Einar gets muscular on “HWY 93” for Dodge

(Courtesy Union Editorial)

For Dodge, the latest collaboration between director Sean Thonson of Supply & Demand and Union Partner/Editor Einar can best be described as a scorched-road sheet metal anthem, a tribute to the “smoking tire, the S-curve, and the spin turn.”

Created via Doner, “HWY 93” imagines a highway that stretches across the 93 days of summer. 

As the automaker states in its description of the spot. “After more than a century of making trouble, we craft muscle cars with massive doses of attitude. Built for top performance — from power off the line to handling in the corners — every Dodge vehicle delivers an impressive combination of power, technology, capability and efficiency.” Watch below:

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Every aspect of that performance is captured in a : 60-synthesis of style and movement that lays down the gauntlet for even the most battle-tested Dodge.



AGENCY: Doner 

  • EVP / ECD: Graham McCann
  • CD: Andrew Wright
  • ACDs:  Jim Amicucci, Larry Donabedian, Greg Kissler, Mike Palese
  • SVP Brand Leader: Nick Coyne
  • VP Executive Producer: Mike Albert


Director: Sean Thonson

EDIT: Union Editorial / LA

  • Editor(s): Einar (:60 & :30), Joe Hughes (:15 and :10s.)
  • Assistant Editor: Tyler Costill 
  • HOP: Dani DuHadway Spagnoli
  • Managing Partner / President: Michael Raimondi

POST: Hunter VFX

  • EP: Logan Aries
  • Lead Flame Artist: Carolyn Woods

COLOR: Apache

Color Artist: Steve Rodriguez


Mix and Sound Design: Dusty Albertz

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