For Dodge, the latest collaboration between director Sean Thonson of Supply & Demand and Union Partner/Editor Einar can best be described as a scorched-road sheet metal anthem, a tribute to the “smoking tire, the S-curve, and the spin turn.”
Created via Doner, “HWY 93” imagines a highway that stretches across the 93 days of summer.
As the automaker states in its description of the spot. “After more than a century of making trouble, we craft muscle cars with massive doses of attitude. Built for top performance — from power off the line to handling in the corners — every Dodge vehicle delivers an impressive combination of power, technology, capability and efficiency.” Watch below:
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Every aspect of that performance is captured in a : 60-synthesis of style and movement that lays down the gauntlet for even the most battle-tested Dodge.
CREDITS:
CLIENT: Dodge
AGENCY: Doner
- EVP / ECD: Graham McCann
- CD: Andrew Wright
- ACDs: Jim Amicucci, Larry Donabedian, Greg Kissler, Mike Palese
- SVP Brand Leader: Nick Coyne
- VP Executive Producer: Mike Albert
PRODUCTION COMPANY: Supply & Demand
Director: Sean Thonson
EDIT: Union Editorial / LA
- Editor(s): Einar (:60 & :30), Joe Hughes (:15 and :10s.)
- Assistant Editor: Tyler Costill
- HOP: Dani DuHadway Spagnoli
- Managing Partner / President: Michael Raimondi
POST: Hunter VFX
- EP: Logan Aries
- Lead Flame Artist: Carolyn Woods
COLOR: Apache
Color Artist: Steve Rodriguez
AUDIO TBD Post
Mix and Sound Design: Dusty Albertz
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