Tubi, the Fox-owned video on-demand service, is tickling viewers’ funny bones with a series of humorous ads created by Mischief @No Fixed Address. The ads playfully showcase Tubi’s diverse content library that spans various genres, allowing viewers to immerse themselves in a wide range of entertainment.
In one :30-second spot, Tubi humorously highlights the role of wacky sitcom neighbors in eliciting laughter. These quirky characters are known for their offbeat antics, and the ad imagines them simply standing around with blank expressions, yet the laughter from viewers is ever-present.
Hey! Give us your email and we’ll give you news!
Subscribe to our FREE (yes FREE) weekly elert and you’ll get news from advertising, film, TV and post-production. And more!
The campaign also pokes fun at hunky lifeguard romantic comedies, hardboiled crime dramas, and musicals with dance routines that escalate to absurd levels of hilarity. Each ad presents a different genre and playfully exaggerates its unique elements, bringing humor and entertainment to the forefront. Watch below:
REELated:
Mischief Creative Director Carl Peterson explained the campaign’s concept, stating, “In our first big consumer campaign post-Super Bowl, we wanted to show that Tubi doesn’t just scratch the surface of different genres and sub-genres. But that you can actually go really deep on them. Like, if you’re really into crime dramas about narcos, Tubi has days’ worth instead of just a few hours’ worth. This led us to the idea that on Tubi, the things you love just keep going and going and going and going.”
The campaign’s tagline, “Just Keeps Going,” reflects Tubi’s vast and continuously expanding content library.
Additionally, Tubi has localized its campaign for football fans in various markets, tailoring the ads to feature team names like Giants, Cowboys, and Bears. These localized clips incorporate footage from different genre films, nature documentaries, action movies, and more, highlighting Tubi’s ability to cater to individual tastes.
Nicole Parlapiano, Tubi’s Chief Marketing Officer, emphasized the uniqueness of Tubi’s content offering, saying, “There is no shortage of content available these days and many people are overwhelmed with choice but what’s unique about Tubi is you can continue to watch the obscure things you love without ever getting that empty feeling like you’ve reached the end of your favorite series. This campaign is an homage to and celebration of our passionate viewers and their individual tastes, and with it, we are aiming to meet them where they are in a contextually relevant way.”
The Tubi campaign delivers humor and wit while highlighting the platform’s extensive content library, making it an engaging and entertaining pitch for viewers seeking diverse entertainment options.
Follow us on Facebook and Instagram
