AMIRI is tapping straight into the bloodstream of youth culture with its Pre-Spring 2026 collection, a cinematic homage to The Breakfast Club and the mythos of teenage identity. The campaign — fittingly titled “Hollywood Breakfast Club” — reimagines John Hughes’ 1985 classic through a modern Los Angeles lens, celebrating contradiction, individuality, and the endlessly shifting identities of youth.
Shot at Los Feliz’s John Marshall High School, one of LA’s most iconic film locations (Grease, Space Jam, A Nightmare on Elm Street), the campaign’s still and moving images follow a mismatched crew of dreamers: the rebel, the athlete, the artist, the romantic. Together, they form a portrait of contemporary teenage camaraderie — unlikely, chaotic, and unmistakably AMIRI.
Each look in the Pre-Spring line finds harmony in contrast. Vintage nods and California ease surface in pre-worn leather bombers, faux furs, patched denim, and layered silhouettes that evoke the restless costume-changes of self-discovery. AMIRI’s signature blend of high craft and lived-in authenticity shines through varsity-patched denim, embellished letterman jackets, mini-skirts with penny loafers, and remixed takes on collegiate staples. Take a look below:
Sportswear meets counterculture. Prep meets punk. And the AMIRI logo itself becomes a badge of belonging — part school crest, part rock-band insignia, part teenage fandom. Accessories round out the AMIRI uniform: the Pacific, Court, and Low Top sneakers, alongside the Micro MA Bag, anchor the looks with a sense of continuity and iconography.
With “Hollywood Breakfast Club,” Mike Amiri continues shaping the brand’s mythology — the place where the refinement of luxury craft meets the raw electricity of youth, where the screen’s fantasy meets real street pulse. It’s an aesthetic ideology built on connection, rebellion, and the refusal to be defined by any one label.
CREDITS
Founder & Creative Director: Mike Amiri
Photography: Hart Leshkina
VP, Brand: Nima Zaribaf
DP: Cooper Lichacz
Stylist: Michael Vasquez
Set Designer: James Rene
Production: Brandon Zagha
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