The Sullenberger Aviation Museum, named after Chesley “Sully” Sullenberger, the retired airline pilot known for the Miracle on the Hudson landing, is set to open its doors to the public on June 1. To mark the grand opening of its new facility in Charlotte, NC, the museum is launching a new campaign in collaboration with its creative agency, Luquire, titled “Airheads Welcome.”
The museum offers a transformative exploration of the power of flight, aiming to inspire and educate the next generation of innovators through its collection of historic aircraft. The “Airheads Welcome” campaign celebrates aviation enthusiasts, or “airheads,” as intellectually curious individuals who are inspired by the world of flight.
Similar to sneakerheads and gearheads, airheads are passionate flight superfans. The Sullenberger Aviation Museum aims to lead the way in aviation inspiration and education, supporting all airheads for generations to come.
In a 30-second spot titled “Pop Fly-by,” the campaign opens with a girl playing little league softball. As a ball flies over her head, she looks up to see a plane, displaying her amazement. It’s then revealed that she’s an airhead when she takes off her baseball cap to wipe the sweat off her brow. Despite her team urging her to retrieve the ball, she looks to her parents, who are also airheads, and confidently states, “No, I saw it,” as she gazes into the sky. Watch below:
In another 30-second spot called “Turbulence,” a supervisor enters a breakroom in a quiet office to discuss an employee’s search history. It’s revealed that the employee, Jerry, is an airhead, as evidenced by his fascination with aviation-related content. As the supervisor confronts him with a thick file of search history and chat logs, Jerry humorously responds, “I’m…sensing some turbulence,” as an airplane flies out from behind the clouds in his head.
REELated:
“The Sullenberger Aviation Museum will rank as one of the world’s leading institutions honoring and exploring the wonder of flight,” said Tim Miller, Board Chair at Sullenberger Aviation Museum. “The ‘Airheads Welcome’ campaign welcomes all generations who are inspired by the power of flight to explore the seemingly endless possibilities of aviation.”
“We’re honored to partner with Sullenberger Aviation Museum to unveil a campaign that speaks to the ongoing enchantment and wonder of flight,” added Stephanie Spicer, President at Luquire. “By taking a spin on the word ‘airhead’– this platform aims to reach out to those who are curious about the world of aviation and push the limits to innovate in the field.”
The new campaign builds upon the Sullenberger Aviation Museum’s new visual identity and reinforces its brand message of inspiring, educating, and elevating the next generation of innovators. The campaign went live on May 20 across various channels, including TV, streaming, programmatic, OOH, display, radio, Meta, and print, with additional rollouts planned for the coming months.
CREDITS:
BRAND: Sullenberger Aviation Museum
- Michele Houck, Interim Marketing Director
- Robert Touchstone, Vice President of Advancement
- Stephen Saucier, President
AGENCY: Luquire
- Glen Hilzinger, Chief Creative Officer / Partner
- Clare Cook, Public Relations Account Director
- Colleen Fahey, Senior Project Manager
- Jonathan Fernandez, Creative Director
- Katie Harris, Public Relations Account Executive
- Matt Kaupa, Analytics Director
- Hope Knudson, Art Director
- Nancy Landesberg, Head of Production
- Joseph Macolino, Analytics Manager
- Nichole Maggio, Media Director
- Cady May, Senior Strategist
- Jenna Moonan, Account Director
- Jess Ottaviano, Associate Media Director / Paid Social
- Eleni Philipon, Integrated Media Supervisor
- Aly Svinte, Integrated Media Planner
- Josh Taguiam, Creative Director
- Morgan Wagner, Assistant Media Planner
PRODUCTION COMPANY/POST: FilmTribe
Jeff Aron Lable, Director
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