Staples brings back the funny in new campaign

Staples
(Screengrab)

Remember when Staples’ ads were funny? The Reel 360 Team sure does. Now, the office retail giant is returning to its creative roots via San Francisco-based Mc

The agency has teamed Staples with Ace of Base and iconic music video director Joseph Kahn (Taylor Swift, Brittany Spears, Lady Gaga).

In the first spot, a customer comes in for a print and says to a Staples employee, “I wanted to get a big banner printed, I saw the sign.” She’s referring to the “Print Big” banner behind him. The Team Member has another idea as he begins gyrating to the Ace of Base classic, I saw a Sign.

Suddenly the woman is thrown into a music video as other Team Members join him. Watch below:

There are also a series of :15s.


REELated: Taika Waititi directs Jennifer Aniston’s in Idorsia campaign


In very funny fashion, the creative proves that even in today’s world, hyper-focused on digital and virtual growth avenues, a printed sign can still go a long way. The work will run across digital and paid social and is intended to reach small business owners for printing needs.


Follow us on our new Facebook page!


Staples
(Screengrab)

Remember when Staples’ ads were funny? The Reel 360 Team sure does. Now, the office retail giant is returning to its creative roots via San Francisco-based Mc

The agency has teamed Staples with Ace of Base and iconic music video director Joseph Kahn (Taylor Swift, Brittany Spears, Lady Gaga).

In the first spot, a customer comes in for a print and says to a Staples employee, “I wanted to get a big banner printed, I saw the sign.” She’s referring to the “Print Big” banner behind him. The Team Member has another idea as he begins gyrating to the Ace of Base classic, I saw a Sign.

Suddenly the woman is thrown into a music video as other Team Members join him. Watch below:

There are also a series of :15s.


REELated: Taika Waititi directs Jennifer Aniston’s in Idorsia campaign


In very funny fashion, the creative proves that even in today’s world, hyper-focused on digital and virtual growth avenues, a printed sign can still go a long way. The work will run across digital and paid social and is intended to reach small business owners for printing needs.


Follow us on our new Facebook page!