Six Flags Entertainment Corporation — now the largest regional amusement park company following last year’s merger with Cedar Fair — has launched its first national brand campaign, just in time for the busy spring/summer season. The new platform, “We’re Serious About Fun,” is designed to boost park visits and drive sales of Daily Tickets and Season Passes across its expanded footprint.
“When it comes to family entertainment, options are endless — ballgames, beaches, movies, zoos,” said Stella Smith, VP of Advertising & Creative Services at Six Flags. “Our goal with this campaign is to convince fun-seekers that Six Flags offers a one-of-a-kind experience: immersive thrills, adventure, nostalgia, and unforgettable memories — all at a tremendous value.
Created by TMA, Six Flags’ creative agency of record, the campaign introduces a colorful new character: The Funsultant. Her mission? To make every detail at Six Flags bigger, better, and more fun. As she puts it with a deadpan smile, “When I see their smiles, I’m overcome with joy. This is my resting joy face.”
In “Meet the Funsultant,” Six Flags introduces the boss of all things fun and showcasing Six Flags’ top attractions.
“Any Season”
TMA promotes Six Flag Silver and Gold Passes that unlock year-round thrills and events.
“Thrill Seeker”
The spot featuring a “Funtern” who’s a little too afraid of heights to rate rides… but tries anyway.
“Uncanny Family”
The creative celebrates the unbeatable, unforgettable togetherness that families find at Six Flags.
“Instead of just telling people how fun Six Flags is, we’re showing the serious lengths we go to in creating every thrilling, hilarious, and memorable moment — whether it’s the tallest roller coaster or the tiniest snack detail,” notes Harris Wilkinson, Chief Creative Officer at TMA. “Simply put, no one takes fun more seriously than Six Flags.”
In addition to TMA’s creative leadership, Zimmerman Advertising handles media buying, Omnicom Production oversees production, and Ketchum manages public relations.
The new campaign will roll out across TV, digital, out-of-home, social, email, and more, airing regionally throughout the high season. Spots will appear in high-profile programming like the NBA Playoffs, the American Idol finale, and the NFL Draft. Additional videos and creative elements will roll out later this year, spotlighting park improvements and more.
CREDITS:
BRAND: Six Flags Entertainment Corporation
- VP Advertising: Stella Smith
- Account Manager: Taylor Underwood
AGENCY: TMA
- Chief Executive Officer: Trina Roffino
- Chief Creative Officer: Harris Wilkinson
- Executive Creative Director: Kevin Kleber
- Creative Director: Emma Quinn
- Art Director: Nathan Beasley, Allie Hill, Christi Dupree, Reuben Miller
- Copywriter: Tim Koehler, Hannah Pohl
- SVP, Account: Ashley Dent
- Sr Account Director: Caroline Crews
- Account Supervisor: Kacy Kobakof
- Account Executive: Mia Velasco
- Director, Strategy: Lisa Haayen
- Sr Strategist: Lyndall Franklin
PRODUCTION MANAGEMENT: Omnicom Production
- EP: Leigh Mergehenn
- Business Affairs: Debbie McIlhany
PRODUCTION COMPANY: Omnicom Studios
- Director: Ira Rosensweig
- Executive Producer: Kelly Matousek
- Producer: Rocky Bice, Jake Brown
- Production Design: Erin Magill
- DP: Jaron Presant
- Editor: Kevin Zimmerman
- Post Producer: Cecilia Otero-Boyle
- Asst. Editor: Colleen McKay
- Color: Aaron Flickinger
- VFX: Omnicom Studios
AUDIO: LIME Studios
MUSIC: Caya Music
CASTING: AHC Casting
MEDIA: Zimmerman Advertising
PUBLIC RELATIONS: Ketchum
REELated:
