Schofield’s Flowers – the multifaceted creative production outfit whose client list includes Hyundai, Acura, and Cadillac – has formed a strategic alliance with filmmaker Rock Jacobs and his entertainment company, Rebel of America.
Jacobs has written, directed, and produced music videos for artists including Ice Cube, Lil Wayne, J-Cole, Skrillex, De La Soul, Big Boi (Outkast), Young Jeezy, Rick Ross, Killer Mike (Run the Jewels), Ludacris, and The Vamps, garnering more than 1 billion online views, alongside spot projects for Mercedes Benz, Cadillac, McDonalds, and many more.
While the partnership will focus on automotive assignments – Jacobs counts Aston Martin among his longtime global clients – their first collaboration is a 6-spot Jacobs-directed campaign for Co-Protect Global, maker of Pro-Ply 3X masks.
Co-Protect president Brad Steward, a longtime client of Steve “Scof” Schofield, Founder/Chief Content Officer of Schofield’s Flowers, was in need of “a fun Instagram and TikTok campaign that will get us noticed right away,” Schofield recalled. He and Jacobs came up with the idea of mashing up different videos with friends and family.
“We knew the holidays were not going to be easy during the pandemic,” he said. “Brad was thrilled with the results, and Rock’s work ethic was amazing. That’s when we started chatting about an alliance.”
“US car companies should be aware of Rock Jacobs. And it’s not just sheet metal, his team is moving the needle across the board.”
Steve schofield
“I had always dreamed of filming car commercials; it was the cars that made me fall in love with films like Steve McQueen’s Bullitt, or branded content like BMW Films, which ultimately drew me toward a life of creativity,” recalled Jacobs, referring to the seminal campaign from David Fincher and Anonymous Content, for which Schofield executive produced the post. “When I heard Scof worked on that, it was a slam dunk that I wanted to partner with Schofield’s Flowers.”
Jacobs’ experience developing fully-immersive, 3-dimensional experiences for networked audiences began in 2013; ROA’s work with the NFL, TopGolf, and Expedia, among others, has bridged the gap between technology and storytelling, particularly via AR and VR. “It is great to see technology and entertainment work hand in hand,” he added. “I enjoy immersing myself in technology as a way to expand my creative vision and reach the generation of tomorrow.”
Both ROA and Schofield’s Flowers surf the ever-morphing slopes of the brand-agency-production dynamic, providing an array of services depending on the requirements of a given project.
For Schofield’s Flowers, these include directing and producing an art installation for the Netflix launch of Aaron Sorkin’s The Trial of the Chicago 7 in Grant Park, Chicago and overseeing The Myabetic Awards for pharmaceutical company Mankind.
“There’s no absolute when it comes to the roles of today’s players,” Schofield observed, noting that “Rock and I have always kept things interesting with our companies and our pursuits. We’re like an extended family of rebels.”
He is confident the whole package will be of great interest to his own clients. “Rock and ROA have a modern approach to production that considers how best to utilize a decent budget,” he concluded, “and to stretch the ones that are indecent.”
