In a bid to underscore the importance of synergy between workplace benefits and retirement savings, Voya Financial has rolled out its latest advertising campaign titled “Better Together.” Spearheaded by REVERSE’s acclaimed director Romain Quirot, the campaign features a pair of commercials titled “Office Twins” and “Greenhouse Twins.”
Released this month across national broadcast, streaming, and digital platforms, the campaign aims to capture the essence of Voya’s brand identity while delivering a message of financial empowerment and security.
Conceived by BBDO Atlanta, the commercials showcase identical twins seamlessly navigating different environments while elaborating on the benefits of Voya’s services. The scripts, designed to be engaging and informative, called for dynamic performances and snappy transitions, all expertly executed under Quirot’s choreographic lensing.
Quirot, known for his visual comedy style and expertise in capturing authentic performances, emphasized the importance of casting actual twins who could embody the campaign’s message effectively. Each set of twins underwent an extensive casting process to ensure they possessed the chemistry and acting skills necessary to bring the scripts to life. Watch below:
REELated:
Drawing inspiration from musical comedies like La La Land, Quirot infused the commercials with vibrant colors and lively choreography, creating a dynamic visual experience that resonates with Voya’s optimistic brand identity.
During filming, Quirot utilized innovative techniques to ensure seamless performances, including conducting live edit montages using his phone to maintain continuity and timing.
Notably, the commercials also feature Voya Financial’s beloved Orange Money characters, “Val” the squirrel and “Vern” the rabbit, courtesy of VFX company The Mill. These characters, representing retirement savings, deliver the campaign’s tagline: “Voya. Well Planned. Well Invested. Well Protected.”
Thibaut Estellon, Founder/EP of REVERSE, lauded the collaborative effort between agency, client, and production team, highlighting the campaign’s success as a testament to ambitious and supportive partnerships.
As Voya Financial continues to champion financial wellness and security, the “Better Together” campaign serves as a powerful reminder of the value of strategic planning and investment in securing one’s future.
CREDITS:
BRAND: VOYA FINANCIAL
- VP, Head of Advertising, Media, and Enterprise Brand: Jim Cowsert
- Director of Advertising: Kat Volpe
AGENCY: BBDO ATLANTA
- CEO: Peter Bunarek
- Chairperson, CCO: Robin Fitzgerald
- SVP, GCD: Mike Hanley
- Senior Art Director: Lucy Orr
- Senior Copywriter: Greg Paton-Ash
- SVP, HoP: Heather Haley
- Sr Producer: Rich Beck
- EVP, Managing Director: Tami Oliva
- EVP, Chief Strategy Officer: Nigel Tribe
- VP, Account Director: David Welday
- Account Coordinator: Alyssia Richardson
- Head of Business Affairs: Ashley Lipham
- Business Affairs Manager: Dana Ware
- Talent, Associate Director: Dawn McCormick
PRODUCTION: REVERSE
- Director: Romain Quirot
- Founder/EP: Thibaut Estellon
- Producer: Chris Palladino
- DP: Jean-Paul Agostini
- Casting LA: Arlene Schuster-Goss, ASG Casting
- Casting NY: Mary Egan Callahan, House Casting
- Casting UK: Mark Summers Casting
- Casting Madrid: Patricia Gayo
- Talents: Greenhouse Twins: Gregory and Lawrence Zarian
- Talents: Office Twins: Ashley and Kimberly Carvalho
- Production Service: 24/7 Madrid
- Local EP: Oriol Rodriguez
- Local Producer: Mario Padilla
- PD: Antoni Castells Zamora
- Stylist: Zaida Rodriguez
- MUA: Milko
EDIT: PS260
- Editor: Maury Loeb
- Assistant Editor: Christian Frahme
- Producer: Kate Cheng
- EP: Laura Patterson
- Managing Director: Zarina Mak
COLOR: COMPANY3
- Colorist: Tim Masick
- Color Producer: Ryan Moncrief
- Color Assistant: Stephen Winterhalter, Quinn Wright
VFX: THE MILL
- Creative Director: Thomas McCullough
- VFX Supervisor: Antoine Douadi
- Executive Producer: Chris Connolly
- Associate Producer: Claire Stiefel, Mallika Roy
- Senior Lead Compositor: Antoine Douadi
- Comp Supervisor: Mayank Shekhar Tiwari
- Comp Lead: Priyansh Gupta
- Compositors: Ashique T, Rajashekar Nagappa, Chetan Verma, Aman Singh
- 3D Lead Artist: Alexander Smith
- Senior Animator: Navdeep Singhi
- Designer: Amador Valenzuela
- BLR Production Assistant: Shruti Kohad
- Prep Supervisor: Noushad Kallingal
- Prep Lead: Mahesh Ravilla
- Match Move Supervisor: Smijumon Viswanathan
- Match Move Lead: Sagar Rana
- Prep: Avinash Sangate, Mohammad Ghayasuddin, Mohammad Sohle, Selvakumar Somasundaram, Sai Hari Sandeep, Shrikant Bhimashankar Gaddi, Manikandan, Ganji Ravi Kumar, Sai Kiran, Kilari Umaraju
- Match Move: Typhan Rai, Sayed Hussain, Rutik Sutar
MUSIC: STOREFRONT MUSIC
- Owners: Jonathan “Scrapper” Sneider and Adam Cohen
- Executive Producer: Kirsten Messier
- Greenhouse Twins
- Track Title: On The Spot
- Composers: Aaron Mirman-Heslin, Jonathan Sneider and Adam Cohen
- Office Twins
- Track Title: Smalltown Hero
- Composers: James Beer, Jonathan Sneider and Adam Cohen
SOUND DESIGN & MIX: COMPANY3
- Audio Producer: Brian Anderson
- Sound Design & Mix: Erich Netherton
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