Trailer Park, the full-service creative agency specializing in content creation, entertainment marketing and 360-degree campaigns, recently announced the appointment of Howard Moggs as Senior Vice President, Development Director.
Moggs will be responsible for generating long-term relationships with new partners, building out Trailer Park’s business with both entertainment and brand clients.
Moggs brings a proven track record in positioning agencies for growth. Before joining Trailer Park, he served as management director, Business Development & Marketing at Saatchi & Saatchi’s Team One.
The addition of Moggs punctuates an impressive period of growth for Trailer Park. The integrated agency has added upwards of 30 clients in the past two years. And, Trailer Park this spring launched Marquee, a dedicated strategy group, to provide its clients with consumer insights and research (national and real time), behavioral data and strategic counsel.
It also rolled out a partnership with the University of Southern California’s Annenberg Innovation Lab, allowing the agency to lead the conversation around the current and future state of the entertainment industry. Its first co-branded report, marketing content in the attention matrix, debuted early this month.
Moggs will report to CEO Zihla Salinas.
REEL360 wishes Howard the best of luck!
Source: Trailer Park
