Bullitt, Bailey Lauerman, Bigger Picture, Deutsch L.A.


Doremus joins Bullitt Branded

Bullitt has signed Drake Doremus

Doremus’ latest film Zoe, starring Ewan McGregor and Lea Seydoux, premiered as the 2018 Tribeca Film Festival’s Centerpiece title. On the branded side, Doremus’ short film, The Beauty Inside, directed for Intel and Toshiba, received three Grand Prix awards at the Cannes Lions International Festival of Creativity, and was honored with a Daytime Emmy Award. He has also directed commercial projects for brands such as Google, Samsung, Tylenol, and Facebook.

The award-winning filmmaker is known for thought-provoking feature releases like 2017’s Newness (Netflix). The film, which premiered at the 2017 Sundance Film Festival, follows the story of two millennials as they navigate a relationship in our social media-driven culture. In 2016 Doremus’ Equals, a sci-fi romantic film starring Nicholas Hoult and Kristin Stewart, was released by A24 following its world premiere in competition at the 72nd Venice International Film Festival.

Other features helmed by the prolific director of which all had Sundance premieres: Breathe In with Guy Pearce, Felicity Jones, and Amy Ryan, his critically-acclaimed Like Crazy, which won the Sundance Film Festival’s Grand Jury Prize for Best Picture, and his feature-length directorial debut Douchebag, a World Premiere in Dramatic Competition at the 2010 Sundance Film Festival.

A native of Orange County, California, Doremus has been directing and performing improv since he was 12 years old. He studied with several improvisational teachers, including his mother, Cherie Kerr, a founding member of The Groundlings. Here is a trailer for a branded social film for Toshiba and Intel called The Beauty Inside (2012):



Gwen Ivey joins Bailey Lauerman

Bailey Lauerman’s newest Group Account Director

Gwen Ivey joins Bailey Lauerman’s Los Angeles Office as Group Account Director. Ivey comes from Deutsch LA, where she led a range of integrated advertising for key accounts such as Target, Uber, and Volkswagen.

Most recently, she led the Uber brand’s first series of insights-led, multi-channel, National advertising campaigns for both general and Hispanic markets. The driver acquisition-focused “Get Your Side Hustle On” campaign resulted in the highest number of application sign-ups ever achieved in the US and Canada.

Ivey also spent several years on Target, running integrated marketing for a variety of categories including licensing, exclusive artists, grocery and design partnerships. Her experience on Target ranged from launching the first-ever LIVE 4-minute commercial with Imagine Dragons that hijacked the Grammys, to leading the 5-month long “Share the Force” campaign promoting the release of Star Wars Episode 7 merchandise, to activating a week-long experiential installation at the annual TED conference.

Prior to her experiences at Deutsch L.A., Ivey was a lead on the National Lexus account at Team One and worked on a handful of other brands at Deutsch including Volkswagen, HTC, California Milk Advisory Board, Anthem Blue Cross Blue Shield and UnitedHealthcare.

Director/DP Michael Bernard focuses on The Bigger Picture

British DP joins Bigger Picture

The Bigger Picture has added Director/DP Michael Bernard to its growing roster of directors and creative collaborators. The signing comes as Bernard and The Bigger Picture are on a multi-city campaign for a luxury car brand, which will break in the coming months.

Bernard represents a compelling combination of influences: The most profound is developing emotional connections through visual narratives. Among them, a documentary series “Finding Bespoke,” that explores stories of makers who bring an unwavering passion and deeply personal connection to a craft, from violin masterworks to custom designed shoes.

Los Angeles-based and London raised, Bernard first made his mark as a photographer and DP, before expanding his artful eye to creative consulting and directing commercials along with other branded projects. As a DP on music videos for a wide range of artists — The Stones, Madonna, Missy Elliot, Tom Petty – Bernard imbued each project a distinctly cinematic look, spanning many styles and genres. Bernard’s talent for capturing beauty in its many forms and unexpected places has resulted in collaborations with top carmakers, fashion and lifestyle brands seeking what could be called Cinematic Realism. Here is beautifully shot spot Bernard did for Land Rover:



Deutsch L.A. signs Huge vet Todd Lefelt as EVP, Head of UX

Lefelt joins Favat and company at Deutsch

The move comes approximately six months after Huge L.A., which Lefelt helped build, was absorbed by fellow IPG network Elephant amid a round of layoffs. Prior to that shift, he helped lead work for clients such as Apple, Nike, Hulu and Samsung.

“Our team is going to go bigger and create truly connected, holistic experiences that go far beyond websites, ads and TV spots,” Lefelt said in a statement. “The opportunity to disrupt paradigms, reinvent markets and lead the next generation’s digital businesses and experiences has never been greater.”