So Gatorade, TBWA\Chiat\Day LA and Gizmo have gone all kinds of Pixar on their target. And that’s not a bad thing. In fact, in the new emotionally packed animated short film, Heart of a Lio, which tells the tale of and Barcelona footballer Lionel Messi, it’s a very good thing.
Messi is one of the world’s most decorated players, coming off another successful season with his club team as La Liga champions. This summer, Messi has the opportunity to do the one thing he’s never done with his home country: take home the World Cup for Argentina. Gatorade has always looked at the soul of the player, always asking what drives them internally.
Perfect match!
Created by TBWA\Chiat\Day Los Angeles, the four-minute film, directed by Ema Verruno, Flamboyant Paradise (duo Javier Lourenço and Antoine Quairiat) and Nico Presas as directors, tells the story of Messi from babyhood, when he kicks away his tears, to his boyhood in Argentina, where he shows early promise but suffers a big setback after being told he has a growth defect.
However, he is visited by an adult vision of himself who tells him not to give up on his dreams. He goes to on play for Barcelona, but has both ups and downs on his way to becoming a top player; at one point, the child version of himself appears and reminds him to keep dreaming big.
The theme of the film is an internal mantra Messi has never forgotten: “If you have a dream to chase, nothing can stop you.”
Check it out below:
The film truly is emotionally-packed and epic. The agency should consider entering it in film festivals.
CREDITS
CLIENT: Gatorade
CREATIVE AGENCY: TBWA\Chiat\Day
CHIEF CREATIVE OFFICER: Renato Fernandez
GLOBAL CREATIVE DIRECTOR: Doug Menezes, Mark Peters
MEDIA AGENCY
MEDIA AGENCY: OMD
PRODUCTION COMPANY: Gizmo
EXECUTIVE PRODUCER: Andrea Bacigalupo, Ema Verruno
DIRECTOR: Ema + Flamboyant Paradise + Nico Presas
EDITOR: Andrés Boero, Andrés Randy, Montero Bustamante
PRODUCTION COORDINATOR: Rocio Perez Lascano
ANIMATORS:Chris Granados, Mauro Serei, Pablo Lorenzo, Sebastian Buitrago Carmona, Ivonne Isla Solther, Eugen Sasu, Carolina Delgado, Yuri Perrini, Steven & Arango, Federico Gimeno, Jorge Favian, Fregoso Ramos, Oscar Burgos, Alex Figueroa
SOUND RECORDING COORDINATOR: Marcela Cardenas
CG SUPERVISOR: Max Rocamora
STORYBOARD: Julio Azamor, Ivan Lublinsky
ANIMATION SUPERVISOR: Rafael Jimenez
LAYOUT ARTISTS: Chris Granados, Marco Di Monaco, Martin Lapetina,
CLOTH SIMULATION: Santiago Furlong
CHARACTER MODELLING: Laura Serna, Sofía Gariazzo, Diego Rudnitzky
SET AND PROPS MODELLING: Martin Girgenti Pablo Focareta, Lautaro Schipizza, Marco Di Monaco
RIGGING: Eduardo Núñez-Melgar, Felix R. Cuevas, Anderson Augusto
CHARACTERS TEXTURING AND SHADING ARTISTS: Laura Serna, Sofía Gariazzo, Luis De Gennaro, Diego Rudnitzky, Pablo Bellozas, Mauricio Fernández, Pedro Sciammarella
SETS AND PROPS TEXTURING AND SHADING ARTISTS: Pedro Sciammarella, Alejandro Ghio, Luis De Gennaro, Pablo Focareta, Marco Di Monaco, Lautaro Schipizza
VISUAL DEVELOPMENT, LEAD LIGHTING & SUPERVISOR: Paolo Tano Giordana
LIGHTING ARTIST: Pedro Sciammarella, Alejandro Ghio, Juan Ignacio Casale, Mauricio Fernández, Marco Di Monaco, Mariano Mendoza, Luis De Gennaro
CHARACTER DESIGN: Flavio Greco Paglia, Fernando Sawa, Pablo Romanos, Ariel Anabitarte
COLOUR KEY, ILLUSTRATION AND MATTE PAINTING ARTIST: Flavio Greco Paglia
COMPOSITOR: Ignacio Arevalo, Daniel Perez, Andres Chouhy, Paolo Tano Giordana, Pedro Sciammarella, Alejandro Ghio, Juan Ignacio Casale, Mauricio Fernández, Marco Di Monaco, Mariano Mendoza, Luis De Gennaro
VFX ARTIST: Gui Marquez, Santiago Furlong
PRODUCTION MANAGER: Eva Amuchastegui, Daniela Kisinovsky, Sol Fernández, Agustina Rossito,
PRODUCTION ASSISTANT: Agustina Moya, Rocío Kancepolski
MUSIC COMPANY: Search Party
COMPOSER: Nicholas Wright, Benny Reiner
MIXING: Lime Studios
MIXING EXECUTIVE PRODUCER: Susie Boyajan
AUDIO MIXER: Mark Meyuhas
AUDIO ASSISTANT: Ben Tomastik
PRODUCER: Meghan Currier
SOUND COMPANY: Stimmung
SOUND ENGINEER: Gus Koven
EXECUTIVE PRODUCER: Kristina Iwankiw
ASSISTANT ENGINEER: Nick Tuttle
Contact Colin Costello at colin@reelchicago.com or follow him on Twitter @colincostello10.
