I love a good Medieval battle and with Game of Thrones not showing up for another six months or so I was kind of itching for one. That is until I stumbled on this fun Cox Communications spot from FCB Chicago.
Appropriately titled ‘Epic Battle,’ the effort takes the nation’s third largest cable provider into conflict with other cable service providers.
In the spot, directed by A WHITELABEL Product’s Paul Middleditch, two medieval armies are preparing to go to war. The one side charges and the other prepares to defend. After a short charge, we see that the approaching horde is really just a couple of guys in a field. The tag states, “Battle scenes are better with extras.”
The effort, by FCB which really is becoming a creative powerhouse in Chicago, highlights ‘Xtras,’ a group of upgrades offered by Cox which give customers more entertainment for just $5 per month. This new effort is a continuation of the marketer’s larger ‘Everything is better with Xtras’ campaign.
ALSO READ: FCB Health named “Healthcare Network of the Year” at 2018 Cannes Lions Health Festival
‘Epic Battle’ broke in July and is currently running in key Cox markets, including Las Vegas, Phoenix, San Diego, New Orleans, Oklahoma City, Omaha, Providence and Roanoke.
I hope to see more of it as the film shot by DP Tom Sigel is absolutely beautiful and the humor is on point. My only ding with the spot is um, where are the dragons? Can’t have an epic battle without norse gods or hello? Dragons.
Credits
Client – Cox Communications
Director, Customer & Non Customer Campaign Creative: Kelly Morgan
Manager, Customer Campaign Creative: Tawny Reyes-Ruden
Agency: FCB Chicago
Chief Creative Officer: Liz Taylor
SVP, Executive Creative Director: Avital Pinchevsky
VP, Creative Director: Monserrat Valera
Creative Director: Tom Flanigan
Senior Art Director: Peter De Guzman
Copywriter: Sara Driscoll
Executive Producer: Stephen Clark
Agency Producer: Stacy Miller
EVP, Group Managing Director: Cary Pierce
VP, Management Director: Tony Riley
Account Supervisor: Eric Lessens
Account Executive: Tess Babbitt
Senior Production, Business Manager: Natalie Schrimpl
Production Company: A WHITELABEL Product
Director: Paul Middleditch
Managing Partner: Ellen Clarke
Executive Producer: Alexis Kaplan
Line Producer: Anna Joseph
DP: Tom Sigel
Post: Lord & Thomas
Executive Producer: Celena Mossell
Editor: Steve Immer
EP, Director of Music: Stump Mahoney
Audio Manager: Jason Ryan
Timber VFX
Executive Producer: Sabrina Elizondo
Senior Producer: Seth Gantman
Creative Director: Jonah Hall
The Mill
Color Producer: Dan Butler
Colorist: Luke Morris
Source: Cox Communications
Contact Colin Costello at colin@reelchicago.com or follow him on Twitter @colincostello10.
