FCB goes into epic battle with Cox Communications


I love a good Medieval battle and with Game of Thrones not showing up for another six months or so I was kind of itching for one. That is until I stumbled on this fun Cox Communications spot from FCB Chicago.

Appropriately titled ‘Epic Battle,’ the effort takes the nation’s third largest cable provider into conflict with other cable service providers.
In the spot, directed by A WHITELABEL Product’s Paul Middleditch, two medieval armies are preparing to go to war. The one side charges and the other prepares to defend. After a short charge, we see that the approaching horde is really just a couple of guys in a field. The tag states, “Battle scenes are better with extras.”

The effort, by FCB which really is becoming a creative powerhouse in Chicago, highlights ‘Xtras,’ a group of upgrades offered by Cox which give customers more entertainment for just $5 per month. This new effort is a continuation of the marketer’s larger ‘Everything is better with Xtras’ campaign.

ALSO READ: FCB Health named “Healthcare Network of the Year” at 2018 Cannes Lions Health Festival

‘Epic Battle’ broke in July and is currently running in key Cox markets, including Las Vegas, Phoenix, San Diego, New Orleans, Oklahoma City, Omaha, Providence and Roanoke.

I hope to see more of it as the film shot by DP Tom Sigel is absolutely beautiful and the humor is on point. My only ding with the spot is um, where are the dragons? Can’t have an epic battle without norse gods or hello? Dragons.

Client – Cox Communications
   Director, Customer & Non Customer Campaign Creative: Kelly Morgan
   Manager, Customer Campaign Creative: Tawny Reyes-Ruden

Agency: FCB Chicago
   Chief Creative Officer: Liz Taylor
   SVP, Executive Creative Director: Avital Pinchevsky
   VP, Creative Director: Monserrat Valera
   Creative Director: Tom Flanigan
   Senior Art Director: Peter De Guzman
   Copywriter: Sara Driscoll
   Executive Producer: Stephen Clark
   Agency Producer: Stacy Miller
   EVP, Group Managing Director: Cary Pierce
   VP, Management Director: Tony Riley
   Account Supervisor: Eric Lessens
   Account Executive: Tess Babbitt
   Senior Production, Business Manager: Natalie Schrimpl

Production Company: A WHITELABEL Product
   Director: Paul Middleditch
   Managing Partner: Ellen Clarke
   Executive Producer: Alexis Kaplan
   Line Producer: Anna Joseph
   DP: Tom Sigel

Post: Lord & Thomas
   Executive Producer: Celena Mossell
   Editor: Steve Immer

EP, Director of Music: Stump Mahoney

Audio Manager: Jason Ryan

Timber VFX
   Executive Producer: Sabrina Elizondo
   Senior Producer: Seth Gantman
   Creative Director: Jonah Hall

The Mill
   Color Producer: Dan Butler
   Colorist: Luke Morris

Source: Cox Communications

Contact Colin Costello at colin@reelchicago.com or follow him on Twitter @colincostello10.