Front Office Sports has partnered with the woman-owned kaboom productions to produce a powerful launch spot for its new video-led show, Redefined. Hosted by dynamic sports moms Leslie Osborne and Arielle Houlihan, the show celebrates multi-dimensional women in sports who are breaking barriers and redefining success in every facet of their lives.
What is Redefined? The new show shines a light on the stories, challenges, and triumphs of women in sports who redefine what success looks like across work, home, and life. The series creates a space for honest conversations about juggling multiple roles and breaking stereotypes. Osborne and Houlihan will interview mothers, daughters, business leaders, and trailblazers in women’s sports, showcasing their ability to stretch beyond their on-field or executive titles.
Directed and co-edited by Mara Whitehead, the launch spot features an engaging mix of stills and video. Osborne and Houlihan speak passionately about the need to share more stories of women who are reshaping what it means to be a sports mom, entrepreneur, executive, coach, and more. Watch below:
“I love that Front Office Sports found kaboom through our membership with Owned By Women and sought out a female-driven production partner for this collaboration,” said Lauren Schwartz, founder and EP of kaboom. “What they didn’t realize, and what truly excited me, is that the show’s focus on women—especially in sports—is a personal passion of mine. Once we started talking, I knew Mara Whitehead was the perfect fit. She directs, takes stills, edits, and played sports through college. She and editor Naomi Goodman were a dream team. We were all in.”
Jonny Sonkin, EVP of Marketing & Operations at Front Office Sports, echoed the sentiment: “Partnering with a women-owned, women-led production team was essential in bringing our vision for Redefined to life. From the very beginning, we felt an immediate connection with kaboom—both in terms of personality and passion. Their dedication and expertise made them the perfect match to introduce Redefined to a wider audience.”
BRAND: Front Office Sports
Publisher: Front Office Sports
- Executive Vice President, Marketing & Operations: Jonny Sonkin
- VP, Creative Strategy: Victoria Baldwin Dailey
- Senior Creative Strategist: Caroline Bynum
PRODUCTION COMPANY: Kaboom Productions
- Director/Editor: Mara Whitehead
- Dir. of Photography/Color: Raleigh Gambino
- Executive Producer/Producer: Lauren Schwartz
- HOP: Steve Sills
- Staff Prod. Mgr.: Alexa Ingersoll
- Co-Editor: Naomi Goodman
- Music: APM
- Audio Mix: Swell Music & Sound
- VFX: Marco Ramirez
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