Apple has launched a new ad as part of its “Relax, It’s iPhone” campaign, focusing on the battery life of its devices.
Titled “Tractor,” the spot features a farmer driving his tractor along a long desert highway with a large pumpkin attached to the back. The surroundings are desolate, with no signs of civilization for miles. The farmer relies on his iPhone for navigation, and the ad highlights the device’s battery life as Ludacris’ song Two Miles an Hour plays in the background, emphasizing the slow pace of the journey.
At one point, Siri informs the farmer that he still has 102 miles to go, showcasing the iPhone’s battery endurance. The camera then pans out to reveal the extensive stretch of road leading into the distant mountains. T
he simple commercial effectively communicates that the smartphone’s battery can last for the duration of a desert highway, leaving the viewer with the knowledge of its long-lasting power and Ludacris’ catchy tune stuck in their head. Watch below:
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In addition to the “Tractor” spot, Apple recently showcased the camera capabilities of its iPhone 14 Pro in a short film centered around a monster piñata causing chaos in Mexico. The film demonstrates the high-quality footage that can be captured using the iPhone’s camera, creating a sense that the viewer is watching professional-grade footage rather than something shot on a smartphone.
The iPhone ad was created by Apple’s in-house agency and will be shown on television as well as various digital and social media platforms. It aims to emphasize the durability and reliability of Apple’s batteries, providing a lighthearted and entertaining approach to showcasing this feature to consumers.
