Progressive Insurance, long known for its lighthearted spokespeople like Flo and Dr. Rick, is stepping into serious territory with a new short film and purpose-driven platform that’s all about closing the gap in first-time homeownership.
Created in partnership with AOR, Arnold, the short film confronts the harsh realities many Americans face when trying to buy their first home, from lack of generational wealth and financial literacy to systemic obstacles that have long made homeownership feel out of reach.
Open the House: More Than a Campaign
Unveiled earlier this month, Open the House is a multi-year effort centered on economic empowerment, especially for those communities historically locked out of the American Dream. With resources, financial education, and direct aid, the initiative addresses three stages: getting into a home, staying in it, and growing wealth.
And it’s not just film. The platform includes digital content, toolkits, and awareness efforts aimed at turning inspiration into action. Watch below:
Meet the UpPayment
Beyond storytelling, Progressive is putting its money where its mission is. The newly announced UpPayment program will provide a $13,500 down payment grant to up to 100 first-generation homebuyers, helping them leap over one of the biggest hurdles in homeownership: the upfront cost.
The goal? Not just to get people into homes, but to keep them there — and empower them to build long-term generational wealth.
The Bottom Line
Progressive’s Inherit isn’t just an ad. It’s a conversation starter. It’s also a call to action, reminding us that in America, home is more than where the heart is. It’s where the hope lives.
CREDITS:
BRAND: Progressive Insurance
AGENCY: Arnold Worldwide
- Chief Creative Officer: Sean McBride
- Chief Client Officer: Val Bettini
- SVP, Group Creative Director: Donnell Johnson
- Creative Director: Jason Pierce
- Associate Creative Director: Hector Bauza
- Copywriter: Nicky Lorenzo
- Art Director: Juan Dominguez
- VP, Executive Producer: Patrick Driscoll
- Senior Producer: Jared Simmons
- Managing Director: Andrew Arnot
- VP, Marketing Director: Jennifer Johnson
- Marketing Manager: Kahla Campbell
- SVP Strategy Director: Archana Mahadevan
- VP Strategy Director: Brittany Applegate
- Sr. Brand Strategist: Jefferson Beard
- Senior Project Manager: Samantha Trythall
- SVP, Head of Business Affairs: Lisa Belden Colucci
- Business Affairs Associate: Sammy Ouansa
PRODUCTION COMPANY: Sanctuary Films
- Director: Cole Webley
- Director of Photography: Shabier Lee Kirchner
- Executive Producer: Preston Lee
- Head of Production: Elisha Gustafson
EDIT: Nomad Editorial Company
- Editor: Jai Shukla
- Executive Producer: Julie Williams
- Senior Producer: Valerie McAndrews
TELECINE/COLOR: Color Collective
- Colorist: Alex Bickel
- Executive Producer: Claudia Guevara
VFX / FINISHING: Zero VFX
Senior Producer: Jack Swanson
AUDIO/POST: Sonic Union
- Mixer / Sound Engineer: Rob DiFondi
- Executive Producer: Mary-Kate Valentino
- Producer: Gina Petrarca
MUSIC: Found Objects Music
- Executive Producer: Katt Matt
- Senior Producer: Nick Chomowicz
REELated:
Cannes Lions Day 1: Grands Prix winners announced
