Football season is back, and Bud Light is bringing the energy with a fresh NFL campaign packed with comedy, team spirit, and epic prizes. As the Official Beer Sponsor of the NFL, Bud Light is rolling out its biggest playbook yet, headlined by a new commercial starring longtime brand partner and Pro Football Hall of Famer Peyton Manning, a new lineup of limited-edition team cans, and a chance for fans to score next-level tailgate setups at home.
The campaign, created by Anomaly, launches with a new TV spot, “Parachute,” which sees Peyton Manning take a literal leap of faith—skydiving into a stadium in search of an ice-cold Bud Light. What he finds instead is a giant, very convincing stadium billboard. It’s a funny, unexpected nod to the lengths fans, and legends, will go for that clean, crisp taste. Watch below:
“This Bud Light campaign captures the go-all-out spirit that NFL fans bring to their team each season,” said Peyton Manning. “Whether you’re jumping out of a plane or just posted up on the couch, Bud Light makes the moment better.”
TEAM CANS ARE BACK—BIGGER AND BOLDER
Bud Light is bringing back its beloved NFL team cans for 2025, reimagined with a sleek new look that reps team colors, logos, and jersey-inspired retro stripes. This year’s lineup includes all 27 sponsored NFL teams. Each can comes with a QR code giving 21+ fans access to exclusive content, gear, and chances to win VIP tailgates, tickets, and one-of-a-kind merch.
The Tailgate Comes Home
This season, Bud Light is taking tailgating to the next level—literally dropping it off at fans’ homes. The new “Bring Home the Official Tailgate” program lets fans enter weekly for a chance to win a fully loaded at-home tailgate experience, complete with a Traeger grill and backyard TV setup. Additional weekly prizes include NFL tickets, merch, and gift cards.
“Bud Light has been the Official Beer Sponsor of the NFL for nearly 30 years, and every season we look for new ways to elevate the fan experience,” said Todd Allen, SVP of Marketing at Anheuser-Busch. “From epic commercials to custom team cans to game-day surprises delivered right to your door, this year’s campaign is all about celebrating the passion and creativity of NFL fans.”
The commercial will air throughout the NFL season in :15 and :30-second formats.
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