The New York Wine & Grape Foundation (NYWGF) has announced a new partnership with integrated marketing firm Padilla headquartered in Minneapolis with offices in New York, Chicago, Richmond, Washington, D.C., and San Francisco.
The agency will be responsible for leading an ambitious project intended to build upon NYWGF’s recent rebrand and expand the presence of New York wines globally.
The new Boldly, NY. brand, launched in 2019, reflects the industry’s growth, NYWGF’s approach, and its emerging status among other leading wine regions. The NYWGF/ Padilla partnership is focused on creating a brand launch plan and long- term marketing strategy designed to support this new identity and category positioning.
“NYWGF’s partnership with Padilla seeks to put a fine point on messaging about New York wines, both domestically and internationally. This multi-faceted project will identify our most important audiences, capture the unique stories that span our diverse wine growing regions, and will relaunch New York Wines to trade and consumers through a 2-year integrated marketing campaign. Our efforts will ultimately bolster brand recognition for New York wines on a global stage,” said Sam Filler, Executive Director of NYWGF.
The Padilla-led initiative will include a two-pronged approach to attract both trade and consumers, designed to raise awareness about the Boldly, NY. brand and herald the diversity and excellence of New York wine regions and wineries.
“We’re thrilled to help The New York Wine & Grape Foundation build, grow and protect its brand domestically and globally,” said Matt Kucharski, Padilla president. “We look forward to applying our deep wine expertise to inspire NYWGF’s key audiences to embrace this open minded and progressive wine region.”