NuContext adds magic to Dancing with the Stars

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Dancing With The Stars announced their switch from ABC to Disney+ as their first-ever live series with two new spots produced by Los Angeles-based production company, NuContext.

Handling all aspects of production for the launch campaign in collaboration with the ABC Entertainment Marketing team, NuContext helped channel Disney’s inner magic beginning with the transformation of a family’s living room to an enchanted on-set experience and full-blown dance party, noting “let the magic of dance come alive.”

The magic continues throughout the second spot introducing hosts Tyra Banks and Alfonso Ribiero while revealing their all-new cast with the help of Peter Pan’s Tinkerbell. With disco balls turned Mickey heads, the spots build anticipation around the brand-new experience ahead of their September 19th launch.  Watch below:

The series, hosted by supermodel and businesswoman Tyra Banks and new co-host, actor and television personality Alfonso Ribeiro, returns to the ballroom with a lineup of celebrities including a platinum recording artist, a Real Housewife, a Bachelorette and a drag queen superstar, to name a few. Dancing with the Stars is produced by BBC Studios Los Angeles Productions.

The new celebrity cast will learn some new twists, tricks and kicks as the live show begins Monday, Sept. 19, at 8 p.m. EDT / 5 p.m. PDT, only on Disney+.


CLIENT: ABC Entertainment Marketing

  • EVP Marketing ABC & General Entertainment: Erin Weir 
  • Executive Director, ABC: Lara Wickes
  • Director, Production Strategy, ABC: Meg Tyra 
  • Associate Director, ABC: Sandy Christmas 
  • Producer, ABC: Heliya Alam
  • SVP Creative Marketing: Sohini Sengupta 
  • Vice President Creative Marketing: Steven Mosley 
  • Creative Director: Christina Ramos
  • Sr. Writer/Producer: Kaci Dimas
  • Executive Director Branding & Design: Lucas Aragon 
  • Senior Designer/Animator: Monica Chance 

PRODUCTION COMPANY: NuContext Creative Inc

  • Executive Producer: Angela Guice
  • Director: Mikael Tyrsen
  • Producer: Chad Engel
  • Director of Photography: Joe Labisi 
  • Talent Producer: Michael Rola, Jessie Marcus
  • AD: Brandeaux Tourville  / Jason Lombardo
  • Production Designer: David Courtemarche
  • Key Gaffer: Scott Moody
  • Key Grip: Rick Grover
  • PM: Robert Byrd, Kendoysa Pratt
  • NC Coordinator: Akasha Ross
  • Coordinator:  Alexis Pfeffer 
  • Choreographer: Tessandra Chavez
  • Host Choreographer: Travis Payne 
  • VFX: Agressive / Frender 
  • VFX: Supervisor Max Colt 

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