This year, the Greek Goddess of Victory has celebrated the Greek God of the NBA in a special way.
To celebrate NBA Milwaukee Bucks’ star Giannis Antetokounmpo MVP announcement and the release of his new shoe, Nike has erected a hoop on Mt. Olympus, the highest point in Greece and the ancient home of the Greek Gods.
Created by agency Wieden+Kennedy Amsterdam, the tribute represents the incredible journey the Greek balla has gone on from one of Athens’s poorest suburbs to the top of the NBA, fueled by hard work, desire and a crazy dream.
Nike wanted kids all around to world to be inspired by the knowledge that no matter where you start, you can reach anywhere you can dream of. That’s why the line on the backboard reads: “Fate can start you at the bottom. Dreams can take you to the top.” Watch the :30-second spot directed by creative production house Yard’s Quentin van den Bossche below:
Wieden+Kennedy Amsterdam created a special hoop so that had to be drilled into the mountain or otherwise damage it in any way.
In other words, no sacred mountains were harmed in the making of this campaign.
It was important to the company that everyone knew this was all genuine, so Wieden+Kennedy Amsterdam captured behind the scenes content of the team bringing the hoop up to the top and putting it up in crazy conditions, with the weather changing every thirty minutes between sun, clouds, rain and hail.
CREATIVE AGENCY: Wieden+Kennedy Amsterdam
COPYWRITER: Alex Bower, Tim Coleman
ART DIRECTOR: Jeff Lam
EXECUTIVE CREATIVE DIRECTOR: Eric Quennoy, Mark Bernath
CREATIVE DIRECTOR: Craig Williams, Evegeny Primachenko
GROUP ACCOUNT DIRECTORS: Kathryn Addo
ACCOUNT MANAGER: Fulvio Itagiba
BROADCAST PRODUCER: Eline de Roo
ACCOUNT DIRECTOR: Franky Wardell
STUDIO ARTIST: Noa Redero
PROJECT MANAGER: Caroline Kosse
MOTION DESIGNER: Gustav von Platen, Marco van der Vlag
HEAD OF COMMUNICATIONS STRATEGY: Danielle Pak (Communications and Digital)
STUDIO DIRECTOR: Lizzie Murray
HEAD OF DESIGN: Joe Burrin
HEAD OF PLANNING: Martin Weigel
HEAD OF BROADCAST: Joe Togneri (Broadcast Production)
BUSINESS AFFAIRS: Michael Graves
PRODUCTION COMPANY: Yard
EXECUTIVE PRODUCER: Dimitris Alexopoulos
DIRECTOR: Quentin van den Bossche
DOP: Tassos Fitros
PRODUCER: George Tsitsas, Eleni Grigoraskou
EDITOR: Hiro Ikematsu
POST PRODUCTION COMPANY: Glassworks
FLAME ARTISTS: Kyle Obley, Blake Huber
COLOURIST: Scott Harris
PRODUCER: Dave Moore
3D: Callum Austin
ARTIST: Hiro Ikematsu
AUDIO POST: Wave Studios
SOUND DESIGN & MIX: Alex Nicholls‑Lee