Nike honors Antetokounmpo on Mt. Olympus

3+
Nike-Olympus

This year, the Greek Goddess of Victory has celebrated the Greek God of the NBA in a special way.

To celebrate NBA Milwaukee Bucks’ star Giannis Antetokounmpo MVP announcement and the release of his new shoe, Nike has erected a hoop on Mt. Olympus, the highest point in Greece and the ancient home of the Greek Gods.

Created by agency Wieden+Kennedy Amsterdam, the tribute represents the incredible journey the Greek balla has gone on from one of Athens’s poorest suburbs to the top of the NBA, fueled by hard work, desire and a crazy dream.

Nike wanted kids all around to world to be inspired by the knowledge that no matter where you start, you can reach anywhere you can dream of. That’s why the line on the backboard reads: “Fate can start you at the bottom. Dreams can take you to the top.” Watch the :30-second spot directed by creative production house Yard’s Quentin van den Bossche below:

ALSO READ: Bucks celebrate MVP Antetokounmpo with Insta video

Wieden+Kennedy Amsterdam created a special hoop so that had to be drilled into the mountain or otherwise damage it in any way.

In other words, no sacred mountains were harmed in the making of this campaign.

It was important to the company that everyone knew this was all genuine, so Wieden+Kennedy Amsterdam captured behind the scenes content of the team bringing the hoop up to the top and putting it up in crazy conditions, with the weather changing every thirty minutes between sun, clouds, rain and hail.

 
Credits
Client: Nike

CREATIVE AGENCY: Wieden+Kennedy Amsterdam
   COPYWRITER: Alex Bower, Tim Coleman
   ART DIRECTOR: Jeff Lam
   EXECUTIVE CREATIVE DIRECTOR: Eric Quennoy, Mark Bernath
   CREATIVE DIRECTOR: Craig Williams, Evegeny Primachenko
   GROUP ACCOUNT DIRECTORS: Kathryn Addo
   ACCOUNT MANAGER: Fulvio Itagiba
   BROADCAST PRODUCER: Eline de Roo
   ACCOUNT DIRECTOR: Franky Wardell
   STUDIO ARTIST: Noa Redero
   PROJECT MANAGER: Caroline Kosse
   MOTION DESIGNER: Gustav von Platen, Marco van der Vlag
   HEAD OF COMMUNICATIONS STRATEGY: Danielle Pak (Communications    and Digital)
   STUDIO DIRECTOR: Lizzie Murray
   HEAD OF DESIGN: Joe Burrin
   HEAD OF PLANNING: Martin Weigel
   HEAD OF BROADCAST: Joe Togneri (Broadcast Production)
   BUSINESS AFFAIRS: Michael Graves

PRODUCTION COMPANY: Yard
   EXECUTIVE PRODUCER: Dimitris Alexopoulos
   DIRECTOR: Quentin van den Bossche
   DOP: Tassos Fitros
   PRODUCER: George Tsitsas, Eleni Grigoraskou

OFFLINE
   EDITOR: Hiro Ikematsu

POST PRODUCTION COMPANY: Glassworks
   FLAME ARTISTS: Kyle Obley, Blake Huber
   COLOURIST: Scott Harris
   PRODUCER: Dave Moore
   3D: Callum Austin

MUSIC
   ARTIST: Hiro Ikematsu

SOUND
   AUDIO POST: Wave Studios

SOUND DESIGN & MIX: Alex Nicholls‑Lee

Source: lbboline

3+
BackTalk