Fusion92 launches hilarious RedBox online campaign

Indie innovation marketing agency, Fusion92, has launched Redbox’s first-ever national campaign ever.

The brand, best known for their bright red kiosks, dropped two minute-plus spots online on December 19 and ran through December 31, living up to RedBox’s reputation for offering high-quality entertainment.

But here’s the big news – the two spots titled: “Prehensile Feet” and “Date Night” are not just engaging and disruptive, making audiences think about the brand in a new way. They are funny AF.

Directed by Hungry Man Productions‘ award-winning director,Dave Laden, the first spot, “Prehensile Feet,” introduces viewers to Yaki, an entirely regular man who gets incredible joy, and a lot more “all,” from Redbox’s entertainment offerings by way of having feet that work like hands. Take a look:

The campaign is the agency’s kickoff engagement with the entertainment company, and the agency’s first broadcast work under the creative leadership of Executive Creative Director Josh Hurley. “This is the kind of work that gets creatives excited – the chance to make the sort of communication that entertains and engages consumers in the way a great film or game does.” said Hurley.

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The second spot, “Date Night,” introduces viewers to couple Kristen and Todd. For some couples, getting hitched was their smartest decision. For Kristen, renting with Redbox reigns supreme. After all, with the brand’s variety and value, what could be smarter than that?

According to Fred Ehle, VP of Marketing at Redbox, the spots work because they feel more like cinema than ads – “We wanted them to feel like tiny bits of a documentary, like a trailer or a scene plucked from a film. You get the feeling there’s more footage out there, that it’s part of a larger story.”

John Geletka, SVP, Agency Services at Fusion92, credits the process. “Great work comes from great partnerships. Client. Agency. Production. When it aligns, you get something special. Something entertaining. Something true to the brand. We are beyond excited to be a part of Redbox’s first national campaign.”

Both spots possess an absurdity and comedy that will always appeal to someone like myself. I did find myself wondering since the humor is so strong and the situations are so engaging, will the Redbox message be lost? I guess time will tell, but I’m going to watch them again, because I need another laugh.

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Credits
Client: Redbox
   CMO: Ash ElDifrawi
   VP of Marketing: Fred Ehle
   Director of Brand and Product Marketing: Maura Grey
   Director of Creative Services: Durriya Gunja

Music Company: See Music
   Composer: Andrew Ecklund

 
Contact Colin Costello at colin@reelchicago.com or follow him on Twitter @colincostello10.