To call Netflix’s new campaign a work of global creative would be an understatement. No. As the new brand campaign makes its debut today, celebrating shared stories about humanity, this is much more of a campaign for the universe. At least, the fun new creative featuring aliens, would have us think so.
At the heart of this effort is an animated Netflix brand film, developed by Australian creative community Mash, about a charming, intergalactic crew who discover the world’s stories on Netflix and begin to see the people of Earth differently.
RSA Film’s Robert Stromberg, who won Academy Awards for Best Art Direction on Avatar and Tim Burton’s Alice in Wonderland, directed the new film. Watch below:
Netflix has been teasing the campaign all week.
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This week, the world unites to cheer for Olympic athletes from across the world. In that spirit of global togetherness, the new Netflix global brand campaign celebrates our shared humanity through the most powerful skill – storytelling.
The new Netflix film launched during the Olympics Opening Ceremony in 13 countries, across broadcast TV, and digital outlets.
CREDITS:
CLIENT: Netflix
AGENCY: MASH
EXPERIENTIAL AGENCY: Deep Local
PRODUCTION COMPANY: The Mill
AUDIO: Squeak E Clean Studios
MUSIC: Storefront Music
TYPOGRAPHY: Typeji
