Family and friends gathered around the table—or gathering digitally. Menus starring turkey or tamales.
Gingerbread architects creating elaborate masterpieces or kiddos leaving simple cookies for Santa… they’re just a few of the nearly 100 traditions and memories the retailer is celebrating this holiday season.
According to Target, the inspiration came from millions of Target customers and the varied ways they embrace the holidays. Last year’s successful ‘Gather Round’ campaign, which honored the big and small ways friends and family gather throughout the season, set the stage.
Target nearly doubled its cast and added twice as many distinct holiday moments, hoping to connect with even more guests this season.
Multi-Grammy-Award-winning artist Sam Smith offers a fresh take on the 1970s Donna Summer classic I Feel Love for the English spot, and Mexican singer and actress Danna Paola lends a Latin vibe to the song for the Spanish spot.
“Every year, our holiday campaign inspires our guests to celebrate the season with those who matter most. And this year, we’re celebrating even more guests, and even more traditions,” says Rick Gomez, Target executive vice president and chief marketing and digital officer.
Gomez adds, “We’re shining the spotlight on twice as many holiday memories in the making and celebrating the spirit of inclusivity that we’re known for at Target. No matter what our guests celebrate, how they celebrate, or who they choose to celebrate with, we want them to know that Target is thinking of them this holiday season.”
Target to Hire More Than 130,000 Seasonal Team Members
In September, Target also announced plans to add more than 130,000 seasonal team members across the country for the upcoming holiday season, including a two-fold increase in the number of roles focused on fulfilling digital orders from its stores.
In addition, the company committed to offering existing team members additional hours based on their preference and availability.
“It’s critical we build the right team across our stores and supply chain to deliver an exceptional holiday experience for our guests during the busiest time of the year,” said Melissa Kremer, chief human resources officer at Target.
She noted, “From engaging our current team members who are interested in extra hours, to adding more than 130,000 seasonal hires, we continue to invest in our team because they make it easier and more joyful to shop at Target, especially during the holidays.”
CREATIVE AGENCY: Mother New York