For 80 years, the iconic M&M’s brand has been a household favorite across generations, and recently, the brand announced an evolved purpose, focused on creating a world where everyone feels they belong – a movement to remind people everywhere that despite our differences, we all belong to a community of humans that share one simple and powerful thing in common: fun. M&M’s is for all funkind.
“From our perennially favorite chocolate to new product innovations to must-visit retail stores, the M&M’S brand has a long-standing history of bringing joy and fun to fans, and M&M’s Album Art is the next step on this journey,” said Sarah Long, chief marketing officer, Mars Wrigley North America. “M&M’s Album Art harnesses the power of music to connect people by helping them find their commonalities rather than focus on their differences, to inspire a deeper sense of belonging.”
In celebration of the artists’ diverse fanbases, M&M’S has leveraged social media to identify U.S.-based fans and surprised fifteen of them with a special delivery of M&M’S Album Art packs, bringing better moments and more smiles to fans across the nation. Watch below:
REELated: M&M’s announces global commitment to inclusion
Hopefully M&M’s will continue with the art from albums from classic groups like Earth, Wind, and Fire, the Beatles, Parliament.
CREDITS:
CLIENT: M&M’s, Mars Wrigley
- VP, MARKETING NORTH AMERICA: Sarah Long
- SR. DIRECTOR, BRANDS & CONTENT: Marissa Beck
- SR. BRAND DIRECTOR: Allison Miazga-Bedrick
- BRAND CONTENT & COMMUNICATIONS ARCHITECT: Chris Brody
- SR. ASSOCIATE BRAND MANAGER: Laurie Godfrey
AGENCY: BBDO New York
- CHIEF CREATIVE OFFICER, BBDO WORLDWIDE: David Lubars
- EVP, GLOBAL EXECUTIVE CREATIVE DIRECTOR: Tim Bayne
- SVP, SENIOR CREATIVE DIRECTOR: Bart Mol
- SVP, CREATIVE DIRECTOR: Pol Hoenderboom
- EVP, GROUP EXECUTIVE PRODUCER: Amy Wertheimer
- EXECUTIVE PRODUCER: Becky Burkhard
- PLANNING DIRECTOR: Dexter Blumenthal
- CEO & PRESIDENT: Kirsten Flanik
- EVP, GLOBAL ACCOUNT LEADER, MARS INC: Susannah Keller
- SVP, SENIOR ACCOUNT DIRECTOR: Ashley Gill
- VP, ACCOUNT DIRECTOR: Rebecca Orlandi
- ACCOUNT MANAGER: Leah Baumgarten
- SVP, PROJECT MANAGEMENT DIRECTOR: Mark Lester
- BUSINESS MANAGER: Shelly Bloch
ANIMATION/VFX: My Active Driveway (Steve Choo, Creative Director)
ANIMATION (TIKTOK): House Special
AUDIO: Heard City / Stefano Campello
MUSIC: Score a Score
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