McDonald’s and Leo Burnett UK are serving up a major cultural moment with their latest campaign, featuring Stormzy, one of Britain’s biggest rap stars. The campaign invites fans across the UK and Republic of Ireland to “Order Like Stormzy”, celebrating the idea that everyone has their go-to McDonald’s order—even music superstars.
What’s on The Stormzy Meal?
Stormzy, aka Big Mike, has officially revealed his signature McDonald’s order:
🍗 9 McNuggets
🍟 Fries
🥤 Sprite
🍦 Oreo McFlurry
🥫 BBQ Sauce
How do You Order Like Stormzy?
At the heart of the campaign is a long-form film directed by PRETTYBIRD’s Paul Hunter . The ad opens with Stormzy strolling into a McDonald’s, ordering his go-to meal with his signature South London accent. But as the scene unfolds, customers across the UK—hairdressers, students, families at the drive-thru—start ordering the meal in Stormzy’s deep, unmistakable voice. The surreal, fun moment builds up as more people unknowingly “Order Like Stormzy.”
Adding to the star power, beloved British actress Alison Steadman makes a cameo, playfully revealing that The Stormzy Meal is her favorite order, too. The campaign also features emerging British content creators, personally championed by Stormzy. Watch below:
Big Mike Takes Over Croydon McDonald’s
To pay homage to Stormzy’s hometown of Croydon, his local McDonald’s has been temporarily rebranded as ‘Big Mike’s’, giving locals in CR0 exclusive early access to The Stormzy Meal 48 hours before the rest of the country. The campaign will culminate with a meet-and-greet event, allowing fans and McDonald’s crew members to meet Stormzy in person—an activation organized by Red Consultancy.
Beyond TV: A Social-First, Culture-Driven Campaign
Unlike traditional McDonald’s media buys, this campaign leans heavily into digital and social-first activations, backed by high-impact out-of-home (OOH) displays. Billboards and DOOH (Digital Out-of-Home) screens nationwide feature candid, black-and-white imagery of Stormzy enjoying his meal.
In addition to the bold visual campaign, McDonald’s is dropping limited-edition Stormzy-branded merchandise, including: Branded tumblers, Pin badges and Posters
The exclusive merch will be available through the McDonald’s app for MyMcDonald’s Rewards customers, further integrating the campaign into McDonald’s digital ecosystem.
A True Cross-Agency Collaboration
The campaign is the result of seamless collaboration between several leading agencies:
- Leo Burnett UK – Led creative, digital, and social strategy
- Red Consultancy – Managed talent, PR, events, and influencer engagement
- OMD UK – Handled media buying and planning
- TMS – Oversaw promotions, digital experience, and prize pool
- Linney – Managed point-of-purchase communications
- TMW – Led CRM initiatives
By embracing digital-first storytelling, community engagement, and playful brand integration, McDonald’s and Stormzy are proving that a simple meal can become a full-fledged cultural movement—one that fans across the UK will be eager to order up.
CREDITS:
BRAND: McDonald’s
AGENCY: Leo Burnett UK
- Mark Elwood – Chief Creative Officer
- James Millers & Andrew Long – Executive Creative Directors
- Gina Ramsden & Freya Purnell – Creatives
- David Allen – Art Director
- Charlie Crosthwaite – Designer
- Benjamin Obadia – Social Planning Director
- Helen Choonpicharn – Producer
- Rhianna Puddifant – Content Creative
- Ben Hooper – Creative Director
- Simon Mana – Mid-Weight Content Producer
- Shanice Baker – Social Media & Community Manager
PRODUCTION COMPANY: PRETTYBIRD UK
- Paul Hunter – Director
- Emily Rudge – Managing Director
- Fiona Bamford-Phillips – Head of Production
- Emma Butterworth – Producer
- Alex Barber – Director of Photography (DP)
EDIT:
- Russell Icke – Editor
PR & Talent Agency: Red Consultancy
Media Buying Agency: OMD
AUDIO: Harbor Picture Company
VFX/POST: Black Kite Studios
- Chris Mortimer – VFX Shoot Supervisor
- Ally Burnett – VFX Lead
- George K – Colorist
- Chloe Ensor – Senior Producer
REELated:
Export Ultra launches Cold Call Back Service with Vanilla Ice
