Leo Burnett, London has once again tapped into a relatable aspect of the UK summer holiday experience in its latest advertisement for McDonald’s.
With traffic congestion being a familiar hurdle during summer travel, the advertising agency has cleverly capitalized on this shared experience to highlight the joy of a pit stop at McDonald’s.
Titled “Next stop, McDonald’s,” the ad serves as a sequel to the well-received campaign “Raise Your Arches.” In this latest installment, Leo Burnett uses a series of motorists to portray the common experience of being stuck in traffic during summer holidays.
However, there’s a twist – the drivers share a unifying expression: the eyebrow raise symbolizing a detour to McDonald’s, transforming the annoyance of gridlock into an anticipation of a satisfying meal.
The creative execution of the ad is enhanced by the direction of Partizan’s Michael Gracey, who brings his cinematic musical flair to the screen. The vehicular camera choreography adds an enjoyable element to the commercial, making it feel like a nostalgic yet engaging slice of classic television advertising. Watch below:
REELated:
In a country where traffic troubles are synonymous with summer travel, Leo Burnett’s campaign strikes a chord with viewers by turning a common frustration into a lighthearted and relatable connection. This approach not only highlights the convenience of McDonald’s but also cleverly transforms it into a beacon of relief and delight amid the seasonal travel woes. The ad resonates as a well-crafted blend of understanding and humor, making it a standout addition to the ongoing McDonald’s campaign.
