Just in time for Halloween, lūquire is unleashing something straight out of a creative’s worst nightmare: Agency Nightmare Apparel, a limited-edition merch line inspired by the terrors that haunt ad folks everywhere.
The collection, featuring tees, hoodies, and hats, celebrates the industry’s most fearsome creatures: Scope Creep, Missing Timesheets, and the spine-chilling Return to Office.
Each design pays homage to the horror tropes of agency life, where deadlines never die, and clients always come back for “just one more revision.”
The campaign’s 30-second film, Agency Nightmare Apparel, plays like a love letter to classic monster flicks—with a wicked agency twist. It opens on a deranged Dr. Luquenstein, a mad scientist cackling over a haunted office printer. A thunderclap strikes, and the printer sputters to life—spitting out an “Agency Nightmare Apparel” tee. It’s aliiiive! Watch below:
From there, chaos spreads: Missing Timesheets rises from a backseat to scare a couple mid–date night; an alien bursts from a man’s stomach wearing a Return to Office tee; and a woman wipes steam off her bathroom mirror only to find Scope Creep looming behind her.
The finale? Dr. Luquenstein’s lab is overrun by possessed merch, each piece bearing the cursed mark of creative burnout. The reveal: Agency Nightmare Apparel by lūquire. Watch below:
The entire line is available now at merch.luquire.com. Tees are priced at $22, hoodies at $40, and hats at $18—perfect for any brave soul willing to wear their agency trauma on their sleeve.
“This was all my elaborate plan to get the agency to pay for my Halloween costume this year,” joked Jonathan Fernandez, Creative Director. “Joke’s on me, they made me make a campaign about it.”
So beware, creatives. The next time you hear a mysterious ping from your inbox after hours, it might not be your client… it might be Scope Creep calling.
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