L’Oreal Paris, in collaboration with McCann Paris, has unveiled its latest campaign, the ‘Worth It Resume,’ inviting women to share stories of the setbacks they’ve faced throughout their lives. The initiative aims to highlight how failures are essential components of successful careers and to challenge the prevailing narrative that women face more pressure not to fail than men.
Based on research indicating that 81% of women feel greater pressure to avoid failure than men (source: KPMG), the campaign seeks to empower women by encouraging them to embrace their failures and recognize them as integral parts of their journey towards success.
The campaign unfolds on LinkedIn, the world’s leading professional social platform, where prominent women from various fields will share their ‘Worth It Resumes.’ Instead of showcasing their achievements, these resumes will spotlight the struggles, setbacks, and failures that have shaped their careers. By sharing their personal stories of failure, these women aim to inspire others to view failure as an opportunity for growth and development.
Among the notable figures participating in the campaign are L’Oreal spokeswomen Eva Longoria, Andie MacDowell, Helen Mirren, Jane Fonda, Aja Naomi King, and Kate Winslet. Additionally, female business leaders such as Reshma Saujani, CEO of Girls Who Code, and Michelle Wong, CMO of Sprinkles, will contribute their stories.
Leaders from McCann Worldgroup, including Singleton Beato and Michelle Tang, will also join the initiative. Watch below:
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“We want to change the narrative around failure, especially in the workplace, which is why LinkedIn was the perfect platform for the campaign,” said Charlotte Franceries, president and global business leader for L’Oréal , McCann Paris. “Whether you’re winning or losing, you’re worth it, and what you once thought was your worst defeat might actually lead you to your biggest win.”
“I am proud to partner with L’Oréal Paris to help empower women to embrace risks and pursue their goals without the fear of failure holding them back,” added actor and director, Eva Longoria. “As a woman, I have experienced the immense sense of pressure to be perfect, but I have found that you have to step out of your comfort zone and become comfortable with hitting a few roadblocks on the journey to success. My hope in sharing my own failures in my ‘Worth It Resume’ is to help women around the world redefine how they view ‘success’ by inspiring them to celebrate the setbacks, the failures and the struggles that may ultimately lead them to their achievements.”
“For more than half a century, L’Oréal Paris has been relentless in its dedication to breaking down barriers that prevent women from asserting their self-worth. Inspired by the brand’s iconic tagline, “Because I’m Worth It”, whose mission is to value self-confidence and give every woman the power to express their worth, the ‘Worth It Resume’ aims to create a new definition of success. It’s really a tribute to the challenges we all face that are in truth the stepping stones to success,” noted Delphine Viguier-Hovasse, global brand president, L’Oréal Paris.
The campaign, which will run across LinkedIn starting on April 9th is summarized in a video featuring the participating L’Oréal Paris ambassadors.
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