To kick off the summer, Liquid Death, put its new flavors head to head in blind taste tests, against the most expensive, premium liquids on planet Earth, and the results will shock you!
The new campaign – “The Liquid Death Blind Taste Test” – has taste-testers sampling various luxurious liquids including Beluga Caviar ($580), Imported Squid Ink ($58), Liquified Wagyu Cheeseburger ($51) and Lobster Bearnaise Sauce ($40/serving). In the end, 17 out of 17 participants picked Liquid Death over the alternative.
The taste test remains fairly routine until the participants taste “B.” Then all hell breaks loose. To say some of the participants lose their sh*t would be a gross understatement. We mean really gross. Watch The Reel Ad of the Week directed by Sam Cadman
REELated: Liquid Death recruits pornstar to stop f**king with the planet
“I love messing with real people and the Liquid Death gang were into this 200%. In fact, they have to be the most METAL client I’ve ever met, which was a joy. Mike and Andy kept pushing and I was more than happy to turn it up to 11. I knew we were making something special when my Art Director, who I‘ve worked with for many years, was crying with laughter as he blended another $51 cheeseburger. Honestly, the best taste test I’ve ever been a part of – some of those reactions will be etched into my memory for years to come,” Cadman told Reel 360 News.
Starting on June 8th, Liquid Death will begin posting the challenge on its social channels — it’s the #5 most followed beverage brand in the world with more followers than Coke and Pepsi.
As part of the #DeathToPlastic initiative, Liquid Death donates a portion of proceeds to charitable causes and nonprofits that are providing safe drinking water to communities around the world where it is not immediately available and cleaning up plastic garbage out of the ocean.
CREDITS:
BRAND: Liquid Death
- Co-Founder/CEO: Mike Cessario
- VP of Creative: Andy Pearson
- VP of Marketing: Greg Fass
- Senior Brand Campaign Manager: Tia Sherwood
- Liquid Death Executive Producer: Johnny Eastlund
PRODUCTION COMPANY: Hey Wonderful
- Director: Sam Cadman
- Hey Wonderful Executive Producer: Sarah McMurray
- Producer: Angela Jones
- Director of Photography: David Morrison
Follow us on our new Facebook page!
