‘La Llorona’ scares up $26.5m during low Easter weekend

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Warner Bros./New Line got a great Easter basket this weekend as the Burbank studio secured the number one and two position this week on the domestic box office chart.

This is particularly significant as this was also the lowest box office Easter weekend in 14 years, down 22% from last year, according to The Wrap.

In fact, the last time an Easter weekend was this low was in 2005, when the Sony comedy Guess Who opened to $20 million and the overall box office only reached $99 million.

Warner Bros./New Line’s $9 million The Curse of La Llorona took in $26.5 million. Shazam! which made $17 million in its third weekend to push its domestic total to $121 million and its global total to over $300 million.

The only other major releases this weekend came from Disney. The faith-based film Breakthrough did well with Christian audiences grossing $11 million. This represents the first film from the Disney/Fox merger.

Below is the Domestic Box Office Chart:

Screen Shot 2019-04-22 at 8.20.14 AM
Source: ComScore

Among holdovers, Captain Marvel, which dropped out of the top five last weekend, has returned to the No. 4 spot with $9.1 million, upping its domestic box office past $400 million. Thank the hype around Avengers: Endgame for that.

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Speaking of which, most distributors are wisely avoiding next weekend as the highly-anticipated superhero film opens. Currently, it’s projected to make over $300m.

In a We Got This Covered story, boxoffice chief analyst Shawn Robbins, admits that Endgame’s record-breaking projections bring us into untested waters.

“It’s unprecedented territory,” Robbins said. “The numbers that are out floating around out there no matter where you look, it’s on a level that I don’t even think the most optimistic and/or sort of expected. It feels pretty reasonable, if there is such a thing, to say that it’ll set a new record at this point.”

Below is the Worldwide Box Office:

Worldwide Box Office
Source: ComScore

Source: ComScore

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